{"id":5646,"date":"2020-12-10T10:18:37","date_gmt":"2020-12-10T10:18:37","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=5646"},"modified":"2021-05-20T11:40:36","modified_gmt":"2021-05-20T11:40:36","slug":"microcopy-examples-dec-2020","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/microcopy-examples-dec-2020\/","title":{"rendered":"Microcopy examples: December 2020 Round-Up"},"content":{"rendered":"\t\t
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Welcome to our monthly microcopy round-up for December. Once again, we’re bringing you some of the best community posts from the past month or so. As always, we\u2019ve got the good, the bad, and the funny.\u00a0<\/p>\n

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Thanks as always to all the community members on Microcopy & UX Writing<\/a> for your valuable insights and contributions.<\/p>\n

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The good<\/h2>\n

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In marketing, there\u2019s something called RTL (real time marketing), which is marketing that\u2019s relevant to a trending topic. Here, Lemonade took inspiration from a timely Donald Trump tweet and put their own spin on it. Great use of the occasionally snarky humor in their brand voice.<\/p>\n

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\"\"<\/figure>\n
See the post<\/a><\/figure>\n

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Grammarly, the online grammar checker, brings their strong empty state game. No surprise, they use the original punctuation in this spin on the Alexander Pope quote.<\/p>\n

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\"\"<\/figure>\n
See the post<\/a><\/figure>\n

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Google Docs does more than just letting you know your link isn\u2019t formatted correctly. They suggest what the problem might be, a typo.<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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The bad<\/h2>\n

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Argos UK\u2019s login page isn\u2019t exactly welcoming. Instead of the threatening \u201cDo we know you?\u201c, why not, \u201cLet\u2019s see if you\u2019ve been here before.\u201d<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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Here\u2019s what happens when you open a Google Doc using an invitation sent to a non-Google email address. Feels like it was written by an engineer rather than a UX writer.<\/p>\n

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Perhaps it would be better to explain what a visitor session is before referring to it four times in one error message?<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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Don\u2019t offer to be of assistance if you don\u2019t have any assistance to offer. No?\u00a0<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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The funny<\/h2>\n

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Another writer having a little fun with version update copy in the app store.<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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Not a great way to create scarcity with your users. Only 1181 years away!<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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Once COVID-19 is behind us, I think we\u2019re all gonnA\u2019 NITA HOLIDAY.<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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Does it count if I have 1 year of 0 experience speaking United States but with a U.K. accent?\u00a0<\/p>\n

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\"\"<\/figure>\n

See the post<\/a><\/p>\n

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Your call<\/h2>\n

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This one sparked a heated debate with opinions ranging from \u201cBest. Copy. Ever.\u201d to \u201cOMFG you monster!\u201d OK, maybe not quite that extreme, but you get the point. So, what\u2019s your take?<\/p>\n

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\"\"<\/figure>\n

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Join the discussion<\/a><\/p>\n

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Thanks to everyone whose posts were featured here, and to all involved in the discussions. You\u2019re what makes Microcopy & UX Writing<\/a> one of the best communities on Facebook, BY A LOT!<\/p>\n

<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Good, bad, and funny microcopy examples.<\/p>\n","protected":false},"author":9,"featured_media":5680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[59,56],"tags":[],"acf":{"descriptions":false},"yoast_head":"\nMicrocopy examples: December 2020 Round-Up - UX WRITING HUB<\/title>\n<meta name=\"description\" content=\"The best, worst, and funniest microcopy examples from our Facebook community for December 2020. 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