{"id":39592,"date":"2023-08-30T15:11:29","date_gmt":"2023-08-30T15:11:29","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=39592"},"modified":"2023-09-01T23:52:10","modified_gmt":"2023-09-01T23:52:10","slug":"ux-writing-ai-and-robotics-onboardin-case-study","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/ux-writing-ai-and-robotics-onboardin-case-study\/","title":{"rendered":"Enhancing Robot Animation Onboarding: A UX Writing Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39592\" class=\"elementor elementor-39592\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f97cb e-con-boxed e-con\" data-id=\"49f97cb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aab1b59 elementor-widget elementor-widget-text-editor\" data-id=\"aab1b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Why read this?<\/strong><\/h3><p><em style=\"text-align: var(--text-align)\">If you\u2019re a UX writer or a company looking to enhance your digital products, this case study may be helpful. It shares insights on simplifying complexity through UX writing and how involving a UX writer early on can make a difference.<\/em><\/p><h4>\u00a0<\/h4><h3><strong>Overview<\/strong><\/h3><p>Welcome to a case study that explores <a href=\"https:\/\/butterrobotics.com\/\">Butter<\/a> MAS Composer&#8217;s onboarding redesign. As a dedicated UX writer, content strategist, and copyeditor, my journey revolved around transforming intricate technical steps into user-friendly language.<\/p><h4>\u00a0<\/h4><h3><strong>Robot animations made easy<\/strong><\/h3><p>Butter MAS Composer is a software that simplifies robot animation for non-developers. It provides value by shifting the control of robot animation to researchers and designers. For this reason, the software holds immense potential. However, its initial onboarding was intricate and unintuitive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b78963 elementor-widget elementor-widget-image\" data-id=\"9b78963\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"360\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-1024x461.png\" class=\"attachment-large size-large wp-image-39632\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-1024x461.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-300x135.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-768x346.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-1536x692.png 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1.png 2048w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-400x180.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-01_at_10.20.11_AM-1-150x68.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-593de13 e-con-boxed e-con\" data-id=\"593de13\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7911556 elementor-widget elementor-widget-text-editor\" data-id=\"7911556\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458aff elementor-widget elementor-widget-text-editor\" data-id=\"b458aff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Our team<\/strong><\/h3><ul><li><strong>Founder of Butter Robotics<\/strong><\/li><li><strong>1 project manager<\/strong><\/li><li><b>9 UX writers<\/b><\/li><\/ul><h4>\u00a0<\/h4><h3><strong>My role<\/strong><\/h3><p>In January 2023, I took a deep dive into the product market with two other UX writers as part of the <a href=\"https:\/\/uxwritinghub.com\/join-the-ux-writing-academy\/\">UX Writing Academy<\/a> program. Our goal was to create personas that would guide the team&#8217;s design work. Integrating our research into the design phase, I connected key features with each persona we developed.<\/p><p><span style=\"text-align: var(--text-align)\">During February and March 2023, I collaborated with five other UX writers to rewrite the UI copy and UX content for the product\u2019s onboarding. Simultaneously, I partnered with Butter Robotics\u2019 founder to better understand the software\u2019s technical terms.<\/span><\/p><h3>\u00a0<\/h3><h3><strong>The challenge<\/strong><\/h3><h4>We aimed to:<\/h4><ol><li><strong>Simplify<\/strong>: Make onboarding user-friendly<\/li><li><strong>Empower:<\/strong> Help all users create robot animations confidently<\/li><\/ol><h3>\u00a0<\/h3><h3><strong>Our research<\/strong><\/h3><p>At the beginning of the project, we extracted valuable insights from conversation mining and competitor analysis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84cc39f e-con-boxed e-con\" data-id=\"84cc39f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df33f2e e-con-full e-con\" data-id=\"df33f2e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31da6a5 elementor-widget elementor-widget-image\" data-id=\"31da6a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"405\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-1024x519.png\" class=\"attachment-large size-large wp-image-39634\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-1024x519.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-300x152.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-768x389.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-1536x778.png 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM.png 2048w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-400x203.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.43_AM-150x76.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Qualitative data from our conversation mining<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52d9b7 e-con-full e-con\" data-id=\"e52d9b7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd032a elementor-widget elementor-widget-image\" data-id=\"6bd032a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"407\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-1024x521.png\" class=\"attachment-large size-large wp-image-39635\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-1024x521.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-300x153.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-768x390.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-1536x781.png 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM.png 2048w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-400x203.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen_Shot_2023-06-02_at_11.57.59_AM-150x76.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Design patterns from our competitor analysis<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb7b27d e-con-boxed e-con\" data-id=\"eb7b27d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfe4fe elementor-widget elementor-widget-text-editor\" data-id=\"8dfe4fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b787cd elementor-widget elementor-widget-text-editor\" data-id=\"8b787cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After researching the broader industry, we conducted user interviews.\u00a0<span style=\"text-align: var(--text-align)\">Insights from these interviews would shape our UI copy and UX content rewrites.<\/span><span style=\"text-align: var(--text-align)\">\u00a0<\/span><\/p><p>\u00a0<\/p><h4>Interviews included:<\/h4><ul><li><strong>1 stakeholder<\/strong><\/li><li><strong>2 users with robotics experience<\/strong><\/li><li><strong>2 users without prior robotics experience<\/strong><\/li><\/ul><h4>\u00a0<\/h4><h4>Interviews revealed:<\/h4><ol><li><strong>Navigation issues:<\/strong> Unclear onboarding steps<\/li><li><strong>Process confusion:<\/strong> Uncertain hardware requirements<\/li><li><strong>Complex language:<\/strong> Inconsistent terms<\/li><li><strong>Lack of guidance:<\/strong> Missing real-time feedback<\/li><\/ol><h4>\u00a0<\/h4><h4><strong><em>\u201cIt\u2019s not intuitive. If I would have been given the website and the robot by myself, I wouldn&#8217;t know how to do it.\u201d<\/em><\/strong><\/h4><p>\u00a0<\/p><p>Our findings showed friction was largely due to unclear terms. Additionally, the software&#8217;s language lacked the type of conversational tone that can alleviate user stress. To address this, I knew I had to get clear on the user\u2019s language.<\/p><h3>\u00a0<\/h3><h3><strong>Strategy &amp; approach<\/strong><\/h3><h4>My focus was on:<\/h4><ol><li><strong>User-friendly language:<\/strong> Tailor\u00a0 messaging<\/li><li><strong>Structured flow:<\/strong> Rethink onboarding sequence<\/li><li><strong>Visual-text synergy:<\/strong> Combine visuals and text<\/li><li><strong>Consistent brand:<\/strong> Maintain brand voice<\/li><li><strong>Technical collaboration:<\/strong> Work with experts for clarity<\/li><\/ol><h4><strong>\u00a0<\/strong><\/h4><h3><strong>User-friendly language<\/strong><\/h3><p>I used <a href=\"http:\/\/databasic.io\/\" rel=\"noopener noreferrer\" data-token-index=\"1\">databasic.io<\/a> to analyze common words and phrases from social media, competitors, and interviews. This analysis helped build a &#8216;word &amp; phrase toolbox&#8217;.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-107f436 e-con-boxed e-con\" data-id=\"107f436\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-504e3e9 e-con-full e-con\" data-id=\"504e3e9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458a079 elementor-widget elementor-widget-image\" data-id=\"458a079\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"302\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-1024x386.png\" class=\"attachment-large size-large wp-image-39636\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-1024x386.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-300x113.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-768x289.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-1536x579.png 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-400x151.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM-150x56.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.33-PM.png 1662w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">One of several word clouds I generated based on my textual data analyses<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4449420 e-con-full e-con\" data-id=\"4449420\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4e389 elementor-widget elementor-widget-image\" data-id=\"ca4e389\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"440\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-1024x563.png\" class=\"attachment-large size-large wp-image-39637\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-1024x563.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-300x165.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-768x422.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-1536x845.png 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM.png 2048w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-400x220.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-06-12-at-12.50.11-PM-150x83.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">More in-depth data on word frequency from our user interviews<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-385043f e-con-boxed e-con\" data-id=\"385043f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb73e2 elementor-widget elementor-widget-text-editor\" data-id=\"edb73e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406bd7b elementor-widget elementor-widget-text-editor\" data-id=\"406bd7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align)\">Besides the toolbox, I knew it was important to follow an established style guide. While the company had its own guide, our audits showed inconsistencies on the software and marketing website. Working from a style guide would be crucial. Our team was splitting up the redesign between five UX writers and we needed to remain consistent across the design.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42dcbe1 e-con-boxed e-con\" data-id=\"42dcbe1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd13ee elementor-widget elementor-widget-image\" data-id=\"9cd13ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"509\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest-1024x652.png\" class=\"attachment-large size-large wp-image-39639\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest-1024x652.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest-300x191.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest-768x489.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest-400x255.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest-150x96.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/StyleGuidePointsofInterest.png 1127w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sample pages from our team\u2019s revised style guide<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdec9a3 e-con-boxed e-con\" data-id=\"cdec9a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a828d62 elementor-widget elementor-widget-text-editor\" data-id=\"a828d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5943825 elementor-widget elementor-widget-text-editor\" data-id=\"5943825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Preparation in steps<\/strong><\/h3><p>While I had my writing toolbox ready, I realized I needed clarity on technical terms before creating a seamless experience.<\/p><h3>\u00a0<\/h3><h3><strong>The friction is real<\/strong><\/h3><p>Our virtual onboarding demo with the founder didn&#8217;t clarify all the technical terms. In fact, the extent and intricacy of this onboarding experience left us feeling a bit daunted. Thankfully, we recorded the demo! Reviewing it second by second, I was able to clarify each term and step.<\/p><p><strong style=\"text-align: var(--text-align)\">After the analysis, I made a visual flow map in Figma breaking down all 43 onboarding steps. <\/strong><span style=\"text-align: var(--text-align)\">With this guide to work from, we could better understand each user pain point in its relevant context.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda0713 e-con-boxed e-con\" data-id=\"bda0713\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd752ba elementor-widget elementor-widget-image\" data-id=\"fd752ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"111\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-1024x142.png\" class=\"attachment-large size-large wp-image-39641\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-1024x142.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-300x42.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-768x107.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-1536x213.png 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney.png 2048w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-400x56.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/OnboardingActionsJourney-150x21.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figma design by me (flow map of steps to onboard)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f98951 e-con-boxed e-con\" data-id=\"7f98951\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7913e elementor-widget elementor-widget-text-editor\" data-id=\"bd7913e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acea22b elementor-widget elementor-widget-text-editor\" data-id=\"acea22b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Seeing from the user&#8217;s view<\/strong><\/h3><p>As an outsider, experiencing friction firsthand was an asset. It fueled my empathy for users and a strong desire to understand the onboarding process.<\/p><h2>\u00a0<\/h2><h3><strong>Simplifying the process<\/strong><\/h3><p>Understanding terms, I focused on simplification. Reducing cognitive load meant reducing word count. It also meant speaking directly to users. Good thing I had my writing toolbox cued up and ready to go!<\/p><h3>\u00a0<\/h3><h3><strong>Rewriting the dashboard copy<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9094134 elementor-widget elementor-widget-text-editor\" data-id=\"9094134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Before:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c2c1c elementor-widget elementor-widget-image\" data-id=\"17c2c1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy1a.svg\" class=\"attachment-large size-large wp-image-39723\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy1a.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy1a.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy1a.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Butter MAS Composer\u2019s previous dashboard<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058a4f4 elementor-widget elementor-widget-text-editor\" data-id=\"058a4f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>After:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc31c8c elementor-widget elementor-widget-image\" data-id=\"cc31c8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy1b.svg\" class=\"attachment-large size-large wp-image-39724\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy1b.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy1b.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy1b.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Copy and concept design by me<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bbad51 e-con-boxed e-con\" data-id=\"4bbad51\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1baf6 elementor-widget elementor-widget-text-editor\" data-id=\"9f1baf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaaf96 elementor-widget elementor-widget-text-editor\" data-id=\"2eaaf96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dashboard copy plays a crucial role in guiding users through your platform. Just like the search bar, it&#8217;s a key tool for users to navigate and understand the interface. Every word counts here\u2014the copy needs to be clear, concise, and action-oriented. Users should grasp their next steps without hesitation.<\/p><h2>\u00a0<\/h2><h3><strong>Rewriting \u2018install OS\u2019 copy<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c62d9 elementor-widget elementor-widget-text-editor\" data-id=\"f4c62d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Before:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961ac0c elementor-widget elementor-widget-image\" data-id=\"961ac0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy2a.svg\" class=\"attachment-large size-large wp-image-39728\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy2a.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy2a.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy2a.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screen 1 of Butter\u2019s previous setup console<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b99b8e elementor-widget elementor-widget-text-editor\" data-id=\"6b99b8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>After:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e573f43 e-con-boxed e-con\" data-id=\"e573f43\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c667952 elementor-widget elementor-widget-image\" data-id=\"c667952\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy2b.svg\" class=\"attachment-large size-large wp-image-39729\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy2b.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy2b.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy2b.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Copy and concept design by me<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d162c e-con-boxed e-con\" data-id=\"47d162c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdc5df elementor-widget elementor-widget-text-editor\" data-id=\"dcdc5df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4281d elementor-widget elementor-widget-text-editor\" data-id=\"fe4281d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think of info icons and helper elements as the trusty sidekicks of your UI and UX design. They&#8217;re like friendly guides saying, \u201cClick here for more info\u201d. They simplify complex processes and clarify user doubts. Every detail matters, from the size of the icons to the tone of the tooltips. The goal is to provide users with support and confidence in their actions.<\/p><h4>\u00a0<\/h4><h3><strong>Rewriting \u2018connect to network\u2019 copy<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160d63c elementor-widget elementor-widget-text-editor\" data-id=\"160d63c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Before:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd848b elementor-widget elementor-widget-image\" data-id=\"8cd848b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy3a.svg\" class=\"attachment-large size-large wp-image-39730\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy3a.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy3a.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy3a.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screen 2 of Butter\u2019s previous setup console<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d377415 elementor-widget elementor-widget-text-editor\" data-id=\"d377415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>After:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e891192 elementor-widget elementor-widget-image\" data-id=\"e891192\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy3b.svg\" class=\"attachment-large size-large wp-image-39731\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy3b.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy3b.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy3b.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Copy and concept design by me<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91a7bcf e-con-boxed e-con\" data-id=\"91a7bcf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d8f62 elementor-widget elementor-widget-text-editor\" data-id=\"d1d8f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ae424 elementor-widget elementor-widget-text-editor\" data-id=\"20ae424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Minimizing cognitive load is like decluttering the user&#8217;s path. It&#8217;s about trimming what\u2019s unnecessary and presenting info in bite-sized pieces. This means well-organized layouts, intuitive labels, and smart visual hierarchy. By reducing cognitive load, you&#8217;re providing users a highway instead of a maze.<\/p><h2>\u00a0<\/h2><h3><strong>Rewriting \u2018name your device\u2019 copy<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eddef0 elementor-widget elementor-widget-text-editor\" data-id=\"5eddef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Before:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c95166 elementor-widget elementor-widget-image\" data-id=\"8c95166\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy4a.svg\" class=\"attachment-large size-large wp-image-39735\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy4a.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy4a.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy4a.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screen 3 of Butter\u2019s previous setup console<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a388d84 elementor-widget elementor-widget-text-editor\" data-id=\"a388d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>After:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cedf453 elementor-widget elementor-widget-image\" data-id=\"cedf453\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy4b.svg\" class=\"attachment-large size-large wp-image-39736\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy4b.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy4b.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy4b.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Copy and concept design by me<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc31d25 e-con-boxed e-con\" data-id=\"fc31d25\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5036c3d elementor-widget elementor-widget-text-editor\" data-id=\"5036c3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e647c86 elementor-widget elementor-widget-text-editor\" data-id=\"e647c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Simplifying jargon is like providing a friendly translation service. Clear terminology is the key to a smooth onboarding. It&#8217;s all about speaking the user\u2019s language and ensuring that complex terms don&#8217;t become roadblocks. When users instantly get what you mean, they can confidently move forward.<\/p><h2>\u00a0<\/h2><h3><strong>Rewriting \u2018success\u2019 copy<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b30f9b elementor-widget elementor-widget-text-editor\" data-id=\"3b30f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Before:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a409e4 elementor-widget elementor-widget-image\" data-id=\"2a409e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy5a.svg\" class=\"attachment-large size-large wp-image-39740\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy5a.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy5a.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy5a.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screen 4 of Butter\u2019s previous setup console<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3884dc elementor-widget elementor-widget-text-editor\" data-id=\"c3884dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>After:<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92d9c9 elementor-widget elementor-widget-image\" data-id=\"c92d9c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/08\/CaseStudy5b.svg\" class=\"attachment-large size-large wp-image-39741\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy5b.svg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy5b.svg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/\/2023\/08\/CaseStudy5b.svg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Copy and concept design by me<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f99ddd2 e-con-boxed e-con\" data-id=\"f99ddd2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07fac12 elementor-widget elementor-widget-text-editor\" data-id=\"07fac12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f54810 elementor-widget elementor-widget-text-editor\" data-id=\"9f54810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align)\">Success screens are virtual high-fives. They celebrate the user\u2019s accomplishments and offer valuable guidance. It&#8217;s all about making users feel empowered. When success is acknowledged and missteps are addressed, users can start to build trust in your platform.<\/span><\/p><h2>\u00a0<\/h2><h3><strong>Results &amp; future steps<\/strong><\/h3><p>The product team embraced the onboarding redesign.<\/p><ol><li><strong>Positive reception:<\/strong> Stakeholder and user approval, on-time delivery<\/li><li><strong>Continued evolution:<\/strong> UX designer collaboration for visual enhancement<\/li><li><strong>Future plans:<\/strong> Implementing rewrites in software update, usability testing<\/li><li><strong>User focus:<\/strong> Ongoing user-centered improvements as software advances<\/li><\/ol><p>\u00a0<\/p><p>Engaging UX writers from product discovery sets a solid foundation for user-friendly products. Butter MAS Composer is restricted by having to wait for software updates to apply our revisions. In the meantime, this can result in less-than-optimal user experiences. This situation highlights a common problem: developers often launch prior to conducting UI copy and UX content assessments. Ultimately, including a UX writer from discovery saves both time and resources.<\/p><h4>\u00a0<\/h4><h3><strong>Empowering user journeys<\/strong><\/h3><p><span style=\"text-align: var(--text-align)\">Successful UX writing bridges the gap between complexity and user ease. Through our skillful use of language, agile learning, and user research we transformed Butter MAS Composer\u2019s onboarding.<\/span><\/p><p><span style=\"text-align: var(--text-align)\">This journey highlights UX writing\u2019s role in technology access. As a UX writer, my focus remains on connecting innovation and user needs, while contributing to the success of the digital products I work with.<\/span><\/p><h4>\u00a0<\/h4><h3><strong>Explore further<\/strong><\/h3><p>Feeling inspired to explore more? Check out my UX writing portfolio <a href=\"https:\/\/bit.ly\/annapardenekportfolio\">https:\/\/bit.ly\/annapardenekportfolio<\/a> for more case studies and samples. Happy exploring!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why read this? If you\u2019re a UX writer or a company looking to enhance your digital products, this case study may be helpful. It shares insights on simplifying complexity through UX writing and how involving a UX writer early on can make a difference. \u00a0 Overview Welcome to a case study that explores Butter MAS [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":39593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[59],"tags":[],"acf":{"descriptions":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enhancing Robot Animation Onboarding: A UX Writing Case Study<\/title>\n<meta name=\"description\" content=\"Successful UX writing bridges the gap between complexity and user ease. 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