{"id":3811,"date":"2020-07-30T13:10:14","date_gmt":"2020-07-30T13:10:14","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=3811"},"modified":"2022-04-29T06:34:21","modified_gmt":"2022-04-29T06:34:21","slug":"do-you-need-a-ux-writer","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/do-you-need-a-ux-writer\/","title":{"rendered":"UX Writing For Business: Does Your Company Need A UX Writer And How Do You Get Started?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3811\" class=\"elementor elementor-3811\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60461ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60461ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47a2201\" data-id=\"47a2201\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c11f0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d8c11f0\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3cf5c elementor-widget elementor-widget-text-editor\" data-id=\"6d3cf5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the time of writing, Google has around 160 UX writers around the globe. Atlassian (the company behind JIRA, Confluence, and Trello) has 60-ish. Spotify hired a bunch recently. Booking.com too. Even Ryanair decided to improve their microcopy to make it easier to book tickets online.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4930f elementor-widget elementor-widget-text-editor\" data-id=\"5d4930f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Does this make you wonder if you should join the gang and get <a href=\"https:\/\/uxwritinghub.com\/what-is-ux-writing\/\">UX writing\/content design<\/a> support for your company, product, or project?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc1e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dc1e4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f5cc05\" data-id=\"0f5cc05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0bb8f8 elementor-widget elementor-widget-text-editor\" data-id=\"b0bb8f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The short answer is that <\/span><b>if you have a digital presence, UX writing can help you improve that presence.<\/b><span style=\"font-weight: 400;\"> The long answer is that <\/span><b>your exact need depends on several things:<\/b><\/p><ul><li><span style=\"font-weight: 400;\">The size and scope of your digital presence<\/span><\/li><li><span style=\"font-weight: 400;\">The state of your content strategy, goals and KPIs<\/span><\/li><li><span style=\"font-weight: 400;\">The relevance of any UX research you have done<\/span><\/li><\/ul><p><br \/>Let&#8217;s dig into the long answer and finish by addressing these questions:<\/p><ul><li>Who should do UX writing for you?<\/li><li>How do you get started?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-002146a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"002146a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b78741\" data-id=\"8b78741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b9b0b elementor-widget elementor-widget-text-editor\" data-id=\"d3b9b0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>UX writing \u2013 an inspection of your digital content<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4220803 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4220803\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bfc911\" data-id=\"1bfc911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535fdc1 elementor-widget elementor-widget-text-editor\" data-id=\"535fdc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First of all, it\u2019s good to note that UX writing is not a luxury item for global corporations that hope to polish the words on the surface. Instead of seeing it as investing in a shiny Ferrari, think of it as <\/span><b>your regular vehicle inspection<\/b><span style=\"font-weight: 400;\"> to find out if your current car functions as it should and if it needs repairing. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f645cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f645cb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-031f894\" data-id=\"031f894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab2401 elementor-widget elementor-widget-text-editor\" data-id=\"fab2401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What kind of car you drive doesn\u2019t matter. The important thing is to make sure that you have a car that meets your and your passengers&#8217; needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdebcfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdebcfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c656b2\" data-id=\"0c656b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fa6f8b elementor-widget elementor-widget-image\" data-id=\"0fa6f8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pixabay.com\/photos\/ferrari-f430-ferrari-430-supercar-2930661\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pixabay-picture-ferrari-f430-ferrari-430-2930661-1024x683.jpg\" class=\"attachment-large size-large wp-image-3821\" alt=\"A red Ferrari\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pixabay-picture-ferrari-f430-ferrari-430-2930661-1024x683.jpg 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pixabay-picture-ferrari-f430-ferrari-430-2930661-300x200.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pixabay-picture-ferrari-f430-ferrari-430-2930661-768x512.jpg 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pixabay-picture-ferrari-f430-ferrari-430-2930661-1536x1024.jpg 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pixabay-picture-ferrari-f430-ferrari-430-2930661.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">This is not what we call UX writing<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e089264 elementor-widget elementor-widget-text-editor\" data-id=\"e089264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>The size and scope of your digital presence<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425e980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"425e980\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5afca2e\" data-id=\"5afca2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5170209 elementor-widget elementor-widget-text-editor\" data-id=\"5170209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These days, it is definitely becoming more and more important to have a digital presence that resonates with people. And we all need words to guide visitors and customers through the user journey. In the whole wide web, there are no digital interfaces that don\u2019t rely on words, and those <\/span><b>words can make or break the user experience<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The idea of UX writing is to help the users navigate through an interface without friction. The <strong>good news for business owners<\/strong> is that even if the intention is to keep your customers happy, it has been shown over and over again that good UX comes with <\/span><a href=\"https:\/\/uxwritinghub.com\/what-is-cro\/\"><span style=\"font-weight: 400;\">the positive side-effect of increased conversions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">UX writing pays attention to the form and function of the words in general and to <\/span><a href=\"https:\/\/uxwritinghub.com\/what-is-microcopy\/\">microcopy<\/a> <span style=\"font-weight: 400;\">\u2013 the small but crucial pieces of text found in CTAs and other buttons, error messages, contact forms \u2013 in particular. The nifty thing about focusing on these elements is that they usually <\/span><b>move the user forward in the flow<\/b><span style=\"font-weight: 400;\">. In other words, these are the places where you really want the user to take action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33d885 elementor-widget elementor-widget-image\" data-id=\"a33d885\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pixabay.com\/photos\/pink-mini-car-fun-bright-female-2293823\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pink-2293823_1920-1024x683.jpg\" class=\"attachment-large size-large wp-image-3829\" alt=\"A pink mini car\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pink-2293823_1920-1024x683.jpg 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pink-2293823_1920-300x200.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pink-2293823_1920-768x512.jpg 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pink-2293823_1920-1536x1025.jpg 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pink-2293823_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Whatever car you have, it has to be inspected regularly<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d7cde4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d7cde4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7245a01\" data-id=\"7245a01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0afae8a elementor-widget elementor-widget-text-editor\" data-id=\"0afae8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your online presence is limited to a basic website with information about your services, your current need for UX writing will be minimal. Still, even a basic website has many aspects that affect user experience and conversions:<\/span><\/p><p><span style=\"font-weight: 400;\">Is the contact form easy to find and to complete? Are you making the most of error states, for example the 404 page? Is the information clear and the language in line with your brand? As a minimum, it is a good idea to <\/span><b>review the state of your website\u2019s microcopy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">If on the other hand you work for a large corporation with multiple digital products, websites, and apps, you will probably focus your UX writing efforts on<\/span><b> one or a few products at a time<\/b><span style=\"font-weight: 400;\">. Or hire a whole team of UX writers \ud83d\ude42 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d1cb09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1cb09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a88ae\" data-id=\"85a88ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2733785 elementor-widget elementor-widget-text-editor\" data-id=\"2733785\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>The state of your content strategy, goals and KPIs<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f425508 elementor-widget elementor-widget-image\" data-id=\"f425508\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pexels.com\/photo\/broken-car-vehicle-vintage-2071\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-1024x683.jpg\" class=\"attachment-large size-large wp-image-3819\" alt=\"An old rusty car\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-1024x683.jpg 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-300x200.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-768x512.jpg 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-1536x1024.jpg 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-2048x1365.jpg 2048w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pexels-picture-broken-car-vehicle-vintage-2071-scaled.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">What\u2019s the state of your content strategy?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f4e275 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f4e275\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8434c35\" data-id=\"8434c35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc312e elementor-widget elementor-widget-text-editor\" data-id=\"fcc312e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are many articles about the close relationship between <\/span><a href=\"https:\/\/uxwritinghub.com\/content-strategy-and-ux-writing\/\"><span style=\"font-weight: 400;\">content strategy and UX writing<\/span><\/a><span style=\"font-weight: 400;\">. To make your UX writing efforts worthwhile, the writer needs context. Do you have a solid and up-to-date content strategy in place? What about<\/span><b> goals and KPIs<\/b><span style=\"font-weight: 400;\"> for the product\/s the UX writer will work on? Recent web statistics will also come in handy.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, a strong <\/span><b>why <\/b><span style=\"font-weight: 400;\">will make it much easier for a UX writer to make sure that your content copy suits your needs. If there is no strategy in place, this is where you need to start, and it\u2019s a good idea to invite the UX writer to be part of that process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We&#8217;ve said it before and we&#8217;ll say it again: UX writing is not just about filling in new words. On the contrary, the point is that <\/span><b>writers should stop relying only on their own judgment<\/b><span style=\"font-weight: 400;\"> \u2013 because no matter how skilled they are at writing, they need a deep understanding of the company, the product, and the users to do a good job.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43f1887 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f1887\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d69466d\" data-id=\"d69466d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cd9e63 elementor-widget elementor-widget-text-editor\" data-id=\"8cd9e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>UX research and style guides<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9848898 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9848898\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-623024e\" data-id=\"623024e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d41e2e elementor-widget elementor-widget-text-editor\" data-id=\"8d41e2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/uxwritinghub.com\/ux-research-for-beginners\/\">UX writing research<\/a> overlaps with UX design research, even if it takes a slightly different approach (paying extra attention to the words).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Perhaps you already have <\/span><b>user surveys and interviews, personas, and a <a href=\"https:\/\/uxwritinghub.com\/content-style-guides\/\">style guide<\/a> and voice and tone<\/b><span style=\"font-weight: 400;\">. Any of these will be of great help to a new UX writer on the team. A UX writer may also suggest additional research specifically related to the language, for example <\/span><a href=\"https:\/\/uxplanet.org\/conversation-mining-a-ux-writers-secret-weapon-to-combat-the-coronavirus-3987168a26b2?gi=cb60a94f71b3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">conversation mining<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your UX research and guides are a bit out of date, it\u2019s a good idea to ask the UX writer to review them. And if you haven\u2019t done any research yet, now would be a good time to start! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d167d87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d167d87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836419b\" data-id=\"836419b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeb570a elementor-widget elementor-widget-image\" data-id=\"aeb570a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pikist.com\/free-photo-inqgp\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"601\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pikist-picture-ford-automobile-car-old-historic-vehicle-transportation-automotive-oldtimer.jpg\" class=\"attachment-large size-large wp-image-3820\" alt=\"A black vintage Ford\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pikist-picture-ford-automobile-car-old-historic-vehicle-transportation-automotive-oldtimer.jpg 880w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pikist-picture-ford-automobile-car-old-historic-vehicle-transportation-automotive-oldtimer-300x225.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2020\/07\/pikist-picture-ford-automobile-car-old-historic-vehicle-transportation-automotive-oldtimer-768x577.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Does your car serve your and your passengers\u2019 needs in the best possible way?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1077d elementor-widget elementor-widget-text-editor\" data-id=\"bf1077d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Who should do UX writing for you?<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b8c70e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8c70e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc32369\" data-id=\"bc32369\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d53939 elementor-widget elementor-widget-text-editor\" data-id=\"3d53939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So if you want to get started with UX writing in your company, who is the best person to do it? Do you have to hire a new staff member? This also depends on your specific circumstances and the size of your digital content efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In many companies, the text in the digital interfaces is created by a mix of copywriters, product managers, marketing specialists, designers, and developers. If you want to continue working this way, it is highly recommended to <\/span><b>encourage your staff to learn more about UX writing<\/b> <b>\u2013<\/b><span style=\"font-weight: 400;\"> because the fact is that UX writing is different from copywriting, marketing, designing, and development. There are numerous courses, webinars, articles, groups, and forums out there that discuss UX writing from every possible perspective. If it\u2019s hard to choose, we\u2019ll take this opportunity to suggest our own <\/span><a href=\"https:\/\/uxwritinghub.com\/ux-writing-essentials\/\"><span style=\"font-weight: 400;\">UX writing essentials course<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f00b1ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f00b1ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9264e\" data-id=\"be9264e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56317e3 elementor-widget elementor-widget-text-editor\" data-id=\"56317e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Get started with free UX writing support<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88cecd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88cecd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7fdc87\" data-id=\"c7fdc87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a3649 elementor-widget elementor-widget-text-editor\" data-id=\"03a3649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Companies can also get free UX writing help through our <\/span><b>UX Writing Accelerator Program<\/b><span style=\"font-weight: 400;\">. Towards the end of our 5-month UX Writing Academy program, <\/span><b>our students work on a real-life project.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is a great way for the students to put the skills they have learned into practice, and a great way for you to get help with UX writing. It is perfect if you don\u2019t know where to start or if your current UX writers have more work than they can handle.<\/span><\/p><p><span style=\"font-weight: 400;\">These are a few things our students can do for you:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">UX research (surveys, user personas, conversation mining)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review\/revise\/create a style guide\/voice &amp; tone<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rewrite copy based on the UX research and style guide<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test new or existing copy on your website, app, or other digital product<\/span><\/li><\/ul><p><b><br \/>Register your interest<br \/><\/b><span style=\"font-weight: 400;\">Sound good? You can register your interest in our UX Writing Accelerator program by completing this little form:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ccc1c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ccc1c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2336e4\" data-id=\"a2336e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e546041 elementor-widget elementor-widget-button\" data-id=\"e546041\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/airtable.com\/shrQ42AlbSmvnhMq3\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply for free UX writing support<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lots of companies have discovered that it pays off to focus on the form and function of words in digital interfaces, known as UX writing or content design. But does every business need a UX writer? Learn more about it here and get some tips on how to get started if you want to give UX writing a go.<\/p>\n","protected":false},"author":25,"featured_media":3859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[59,61,56,57],"tags":[],"acf":{"descriptions":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who needs a UX writer? - UX WRITING HUB<\/title>\n<meta name=\"description\" content=\"How do you know if it&#039;s the right time to hire a UX writer? 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