{"id":376,"date":"2018-12-02T11:49:49","date_gmt":"2018-12-02T11:49:49","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=376"},"modified":"2021-07-05T08:03:55","modified_gmt":"2021-07-05T08:03:55","slug":"4-steps-to-support-your-ux-writing-strategy","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/4-steps-to-support-your-ux-writing-strategy\/","title":{"rendered":"4 steps to support your UX Writing strategy"},"content":{"rendered":"

T<\/span>wo weeks ago I was commissioned to create a friendly conversational flow to transfer money for a banking mobile app and when I had finished, it all seemed very clear and aligned to our content principles at first, but a few seconds later I found myself wondering if users would understand it.\u200a\u2014\u200aHave you been in this situation before?<\/em><\/strong><\/p>\n

I started realizing then that being always in a hurry and working as part of a sprint based agile model, got me \u201cblinded\u201d<\/em>\u00a0with technical wording while crafting specific messages as we\u2019re surrounded by business jargon.<\/p>\n

I just felt to be suffering the\u00a0curse of knowledge,\u00a0<\/em><\/strong>a term employed by the renowned linguist and psychologist Steven Pinker, that happens to be when you\u2019re surrounded by experts assuming \u201ctoo much knowledge on behalf of other people.\u201d<\/p><\/blockquote>\n

As UX Writers we follow different processes to develop compelling useful copy decks to match UI, but sometimes it can be very hard to discuss with product owners and stakeholders our wording selection, as language can be subjective at some extent, we need to support our work with valuable research that will ultimately answer all those businessy \u201cwhys\u201d<\/strong>.<\/p>\n

Our job is to keep these decisions aligned with our brand\u2019s voice and tone, but there will be always a little remaining gap between our digital product wording and the user\u2019s mindset, that\u2019s why\u00a0research<\/strong>\u00a0stands up as a core element to build empathy, and by research I\u2019m not implying only usability, but\u00a0UX Writing testing and feedback<\/strong>.<\/p>\n

No matter how friendly or straightforward our microcopy could be read, as \u201cContent guardians\u201d we need to ensure it\u2019s supported by relevant and valuable research.<\/p><\/blockquote>\n

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After noticing how important research is when developing microcopy through diverse challenges at work, I decided to start collecting some important tools and methodologies in order to build a step-by-step roadmap. So here\u2019s actually what I\u2019ve got so far.<\/p>\n

Ready to follow the \u201cContent guardian\u201d research\u00a0roadmap?<\/h2>\n

Grab your magnifying glass and follow this roadmap according to your UX design goals, you might only need to use 2 steps or move back and forth from one to another, it\u2019s all up to you.<\/p>\n

You\u2019ll find some basic insights to follow, just remember that every project is completely different, once you complete the whole process your writing will be shining bright and ready to roll!<\/p>\n

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The \u201cContent guadian\u201d research\u00a0roadmap<\/p>\n
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1. Desk research or how to look out for existing\u00a0data<\/strong><\/h2>\n