{"id":33543,"date":"2023-01-03T07:20:22","date_gmt":"2023-01-03T07:20:22","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=33543"},"modified":"2023-01-04T09:43:02","modified_gmt":"2023-01-04T09:43:02","slug":"socializing-ux-work","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/socializing-ux-work\/","title":{"rendered":"Socializing UX Work: The What, Why, and How"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33543\" class=\"elementor elementor-33543\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59e8298b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59e8298b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72110db0\" data-id=\"72110db0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d43efaf elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d43efaf\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87e873 elementor-widget elementor-widget-text-editor\" data-id=\"d87e873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UX as a career has been around for a relatively short time compared to some of the pillars in the digital career world like programming and engineering.\u00a0<\/p><p>Although more and more companies are wising up to the impact of good UX, socializing your work to your team and advocating for your role can still be frustrating staples of a career in UX.<\/p><p>Nevertheless, standing your ground matters, and there are ways of doing so that can help your team learn and make better, more user-focused decisions about the product.<\/p><h2 style=\"color: #7a7a7a;\">What is UX socialization?<\/h2><p>While drinks after work can be a great way to decompress and bring the team together, \u201csocializing your work\u201d means something different.<\/p><p>Basically, it refers to presenting your UX deliverables and showcasing your insights (e.g. survey results, research findings, real case studies) to your team in a thoughtful and engaging way with the main goal of showing the value of your work and helping your team stay connected to the end-user.\u00a0<\/p><p>It\u2019s a term often used in research and it\u2019s different from advocacy, another term often heard in this context.\u00a0<\/p><p>User advocacy can help raise awareness of why a company should be on the user\u2019s side and to try finding a compromise when there\u2019s pushback on a day-to-day basis. It\u2019s an important soft skill that\u2019s developed over time.\u00a0<\/p><p>While there&#8217;s definitely a need for more advocates in the industry, it can get frustrating to keep explaining what you do during meetings, as it begins to feel as important as actually doing it.<\/p><p>Socialization, meanwhile, is an opportunity to bring hard evidence of your work\u2019s impact to your team\u2014<span style=\"font-weight: bold;\">to show, rather than tell<\/span>.\u00a0<\/p><p>Both can result in a refined focus on the user and a better understanding of a UX expert&#8217;s role within the team and they can complement each other to make a bigger impact on the product and make your team see the intrinsic value of your work.<\/p><p>But while the effect of advocacy can wear off by the next meeting, socialization has the potential to make big changes to the organization&#8217;s culture and vision. This brings us to the next section.<\/p><h2 style=\"color: #7a7a7a;\">Why socialize your UX work?<\/h2><p>Unfortunately, there will always be constraints to creating good UX: a lack of time, resources, motivation, clarity etc.<\/p><p>On top of that, colleagues might not even consider the user experience, as they\u2019re too focused on their own agendas, deadlines and workload.<\/p><p>This can result in pushback from a client or team member over changing certain product features or introducing new ones to make the product more user-friendly.<\/p><p>Not all organizations are like this, however, but unfortunately those that have UX ingrained in their culture are still in the minority.<\/p><p>Socialization can help the team see the bigger picture and bring the user back into focus.<\/p><p>A good argument for encouraging socialization can be seen through the metaphor of a famous cat.\u00a0<\/p><p>Most of us know Schr\u00f6dinger\u2019s Cat, a thought experiment devised in 1935 by physicist Erwin Schr\u00f6dinger. It states that if you place a cat in a box with poison in it, you wouldn\u2019t know if the cat was dead or alive until you looked inside the box.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7216722 elementor-widget elementor-widget-image\" data-id=\"7216722\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/01\/image1.png\" class=\"attachment-large size-large wp-image-33548\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/01\/image1.png 960w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/01\/image1-300x200.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/01\/image1-768x512.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/01\/image1-400x267.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2023\/01\/image1-150x100.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23aa7ab6 elementor-widget elementor-widget-text-editor\" data-id=\"23aa7ab6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Until the box is opened, the cat is, in a sense, <i style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 20px;\">both<\/i><span style=\"color: var( --e-global-color-text ); font-size: 20px;\"> dead and alive. This can also represent how scientific theory works: a theory can be both useless and impactful, but you won\u2019t know until it\u2019s shared with a wider audience.<\/span><\/p><p><span style=\"font-weight: 400;\">The same principle applies to socializing your UX work. You can&#8217;t know just how much your work can benefit your team until you show it to them. In fact, sharing your insights can have quite a few benefits:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The product becomes more user-centered<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Sharing your insights can ensure that decision-making is based on user data, rather than guesswork and personal preferences.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communication within the team is improved.<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Your research creates a shared understanding within the team, which can change the way future design meetings are held\u2014there is more talk of the user\u2019s needs and a better exchange of ideas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your position within the organization becomes more visible.<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Socialization promotes your work and helps your team and stakeholders know you\u2019re the go-to person for questions related to creating a better user experience.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">All that said, there are many reasons why we might steer away from presenting our work.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>It\u2019s scary<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It can be daunting to stand in front of a group of strangers and convince them that your work is valuable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>You had a bad experience in the past<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Going back to the drawing board can be frustrating, if you\u2019ve already tried presenting your work and it fell on deaf ears.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Silo mentality<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">A corporate culture with an ingrained reluctance to share information between employees or departments, due to differing competitiveness, unclear roles, physical separation etc. can make the idea of socializing your work unappealing to your organization.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And fair enough, those are legitimate reasons. But there are ways of dealing with those obstacles and possibly bringing your team closer together.<\/span><\/p><h2><span style=\"font-weight: 400;\">How to socialize UX deliverables<\/span><\/h2><p><span style=\"font-weight: 400;\">There are lots of creative ways to make presenting your findings more fun and impactful, for you and your team. There are no rules or instructions for this, but that\u2019s the whole point\u2014too much structure can make your presentation sound stale.<\/span><\/p><p><span style=\"font-weight: 400;\">That said, it\u2019s important to plan and lay down the groundwork before anything else to make it effective.<\/span><\/p><h3><span style=\"font-weight: 400;\">Define your audience<\/span><\/h3><p><span style=\"font-weight: 400;\">When thinking about presenting your work, the first thing to consider is who you\u2019re presenting it to. What departments do they work in? What are their roles and backgrounds? Is there a basic understanding of UX amongst your audience or is the level of knowledge varied?<\/span><\/p><p><span style=\"font-weight: 400;\">This is where socializing, in its true sense, comes in handy. Consider shadowing colleagues in different teams or simply chatting them up, learning about their work, and putting out feelers for a presentation of this scale.<\/span><\/p><p><span style=\"font-weight: 400;\">Another important part of knowing your audience is whether it will include people outside the organization, like clients and stakeholders. What are their goals and desires for the product?<\/span><\/p><p><span style=\"font-weight: 400;\">This part of the process is essential, as it will inform how you will structure your narrative.<\/span><\/p><h3><span style=\"font-weight: 400;\">Tell a story<\/span><\/h3><p><span style=\"font-weight: 400;\">Storytelling is what makes us human. It\u2019s a well-known fact that stories can be used as a tool to help children learn better, businesses succeed, and communities come closer together.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When sharing your research findings, you\u2019re doing your part in sharing important knowledge, so it makes sense to use some kind of narrative, regardless of the format your presentation is taking.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are plenty of resources online on creating a good narrative for your presentation, but no story is effective without the following elements:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The challenge<\/b><span style=\"font-weight: 400;\">: what was the initial problem that led you to do your research? What was its negative impact on the company and your team? Try to make this part personal and relatable by making it clear who the problem affects, directly and indirectly. Avoid making yourself look like the \u201chero\u201d too much\u2014let the impact speak for itself!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The method<\/b><span style=\"font-weight: 400;\">: how did you go about solving the problem? What did you find out? Did you come across any obstacles? If so, how did you overcome them?<\/span><\/li><li aria-level=\"1\"><b>The impact: <\/b><span style=\"font-weight: 400;\">this is the most important part of the story, so this is not a time to be shy. Showing the direct result of your work (e.g. increased customer satisfaction, more sign-ups, decreased drop-off rates) will give the narrative a punchy ending to make it stick with your audience. Don\u2019t be afraid to show off your extra credit, if you stayed under budget, met deadlines early or contributed to any other positive outcomes.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And of course, as with any UX-related work, you\u2019ll probably already know to consider the following, but here\u2019s a friendly reminder to:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it concise and clear<\/b><span style=\"font-weight: 400;\">: can\u2019t be said enough<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Drop the jargon<\/b><span style=\"font-weight: 400;\">: if you\u2019re not sure whether a certain term will be understood by all, there is almost certainly a simpler (i.e. better) word or phrase for it<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Make sure it\u2019s accessible<\/b><span style=\"font-weight: 400;\">: that means storing it somewhere where it\u2019s easily accessed by all, but also making it <\/span><a href=\"https:\/\/uxwritinghub.com\/accessibility-in-ux-writing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">easy to read\/see\/hear for those living with a disability<\/span><\/a><\/li><\/ul><h3><span style=\"font-weight: 400;\">Pick the right format<\/span><\/h3><p><span style=\"font-weight: 400;\">Now here\u2019s the fun part.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">First, think about the format or platform that would suit you best. If you\u2019re not comfortable with public speaking, there are other ways of telling your story, whether it\u2019s written, visual or experiential.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To make your presentation stick, clicking through a PowerPoint slide deck or sharing yet another PDF can get boring\u2014it&#8217;s been done countless times before and any information you put in is easily forgotten.<\/span><\/p><p><span style=\"font-weight: 400;\">Visuals are always a great way to make a presentation more appealing. Google UX Researcher Caitria O\u2019Neill wrote <\/span><a href=\"https:\/\/blog.prototypr.io\/ux-research-is-boring-and-nobody-reads-it-668edbfc804a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a great set of tips<\/span><\/a><span style=\"font-weight: 400;\"> to make your research findings stand out.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider making your presentation <\/span><b>more interactive<\/b><span style=\"font-weight: 400;\">, whether that\u2019s in the form of an event, like workshops, hackathons, or any kind of <\/span><a href=\"https:\/\/medium.com\/juniperux\/design-principles-define-socialize-use-to-quantify-and-evangelize-72cfb600dbda\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social activity<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Crafting exercises for your audience, like creating user personas, can help your organization get more familiar with your line of work and can also serve as a great team-building exercise. Some companies even practice monthly customer days, where executives meet real end-users to build more empathy.<\/span><\/p><p><span style=\"font-weight: 400;\">To drive engagement, you might also consider arranging snacks, a free lunch, or even swag items for your attendees.<\/span><\/p><p><span style=\"font-weight: 400;\">In a workplace riddled with silo mentality, however, all of this can be especially challenging, but Indeed gives <\/span><a href=\"https:\/\/ie.indeed.com\/career-advice\/career-development\/silo-mentality\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a great set of ways to break down the barriers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, be sure to include <\/span><b>actionable steps and recommendations<\/b><span style=\"font-weight: 400;\"> to give your presentation more direction.<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever format you decide to go with, remember to <\/span><b>include a TL;DR (too long; didn\u2019t read)<\/b><span style=\"font-weight: 400;\">, a summary of the most important takeaways and recommendations for those unable to attend. This might take form in a short paragraph in a document, an end-of-day email, or even a set of insights cards that summarize high-level insights to the relevant audience<\/span><\/p><h3><span style=\"font-weight: 400;\">Get feedback<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, remember to get your attendees\u2019 feedback, which, depending on your format, might be right after the event as an anonymous suggestions box or tablet survey. A great way of doing this is asking them about <\/span><b>the one thing they will take away from the presentation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">You might also consider giving your attendees a day or so to digest the information and getting their feedback then in an email or survey.<\/span><\/p><h2>Further Reading<\/h2><p><a href=\"https:\/\/uxwritinghub.com\/the-ux-of-product-education\/\" target=\"_blank\" rel=\"noopener\">The UX of Product Education<\/a><\/p><p><a href=\"https:\/\/uxwritinghub.com\/ux-writing-ama-part-2-managing-tools-relationships-time\/\" target=\"_blank\" rel=\"noopener\">UX Writing AMA Part 2: Managing Tools, Relationships, &amp; Time<\/a><\/p><p><a href=\"https:\/\/uxwritinghub.com\/improving-your-ux-writing\/\" target=\"_blank\" rel=\"noopener\">6 Ways to Improve Your UX Writing in 5 Minutes a Day<\/a><\/p><p class=\"elementor-heading-title elementor-size-default\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Although more and more companies are wising up to the impact of good UX, socializing your work to your team and advocating for your role can still be frustrating staples of a career in UX.<\/p>\n","protected":false},"author":69,"featured_media":33650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[59,56],"tags":[],"acf":{"descriptions":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Socializing UX Work: The What, Why, and How -<\/title>\n<meta name=\"description\" content=\"Socializing your work to your team and advocating for 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