{"id":31465,"date":"2022-11-09T10:52:09","date_gmt":"2022-11-09T10:52:09","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=31465"},"modified":"2022-11-10T13:00:22","modified_gmt":"2022-11-10T13:00:22","slug":"10-design-heuristics-in-ux-writing","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/10-design-heuristics-in-ux-writing\/","title":{"rendered":"10 Design Heuristics in UX Writing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31465\" class=\"elementor elementor-31465\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11bad468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11bad468\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-710ce108\" data-id=\"710ce108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed272ca elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ed272ca\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b038f7c elementor-widget elementor-widget-text-editor\" data-id=\"b038f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">UX Writers don\u2019t always have a set place in an organization. Do we belong in the product team, as our own branch, or even with marketing? Are we editors or copywriters or designers? Should we be called Content Designers or UI Wordsmiths?<\/span><\/p><p><span style=\"font-weight: 400;\">Though companies handle this in different ways, writers are increasingly viewed as designers because, well, writing <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> design. Think about microcopy as one component of many: just as icons and dropdowns add meaning to an interface, so do labels and subtitles and button copy.<\/span><\/p><p><span style=\"font-weight: 400;\">Chances are you\u2019re familiar with <\/span><a href=\"https:\/\/aelaschool.com\/en\/interactiondesign\/10-usability-heuristics-ui-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nielsen\u2019s 10 Usability Heuristics<\/span><\/a><span style=\"font-weight: 400;\">, principles that lead towards better user experience. Though these heuristics are primarily used by UX Designers, UX Writers can apply them to their copy to provide a better experience for their users.<\/span><\/p><p><img class=\"alignnone wp-image-31529 size-large\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-1024x683.jpg 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-300x200.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-768x512.jpg 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-1536x1024.jpg 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-400x267.jpg 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash-150x100.jpg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/absolutvision-82TpEld0_e4-unsplash.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h2><b>Design heuristics for UX writers<\/b><\/h2><h3><b>Visibility of system status<\/b><\/h3><p><span style=\"font-weight: 400;\">We all want to know what\u2019s going on. If a screen is loading, users want to know about it rather than just hope that something\u2019s happening. Copy should inspire trust.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t say <\/span><i><span style=\"font-weight: 400;\">Loading<\/span><\/i><span style=\"font-weight: 400;\"> when you can be more specific with <\/span><i><span style=\"font-weight: 400;\">Loading messages<\/span><\/i><span style=\"font-weight: 400;\">. If a user performs an action, like copying text, provide a confirmation message (like <\/span><i><span style=\"font-weight: 400;\">Copied to clipboard<\/span><\/i><span style=\"font-weight: 400;\">) to let them know things are working as expected.<\/span><\/p><h3><b>Match between system and real world<\/b><\/h3><p><span style=\"font-weight: 400;\">The design of buttons in UI comes from buttons in the \u201creal world.\u201d Users have expectations, and most of those expectations come from offline experiences. <\/span><span style=\"font-weight: 400;\">Consider Jakob\u2019s Law: users are usually not on your site, meaning they\u2019ll come to your interface with outside expectations.<\/span><\/p><p><span style=\"font-weight: 400;\">Copy should be no different. Don\u2019t introduce a new term when users are already familiar with another. Use words and phrases that your users will be familiar with and, if a new one needs to be introduced, provide context.<\/span><\/p><p><span style=\"font-weight: 400;\">This heuristic also comes into play when writing for larger components, like forms. We\u2019ve all had to fill out a physical form, and we know what\u2019s expected from a checkbox or blank space. We know that content is usually grouped with related items. Following these standards will improve the information hierarchy of your product, and make content easier to find.<\/span><\/p><h3><b>User control and freedom<\/b><\/h3><p><span style=\"font-weight: 400;\">We all make mistakes. Online, we\u2019re used to choices like undo, redo, cancel, and close.<\/span><\/p><p><span style=\"font-weight: 400;\">While designers are usually the ones to add these links, UX Writers can ensure that the correct term is used in the right place. Users should feel like they\u2019re in control, not stuck on one path. If an option can\u2019t be undone, let the user know beforehand with a warning message; to provide an escape, use the word <\/span><i><span style=\"font-weight: 400;\">Cancel<\/span><\/i><span style=\"font-weight: 400;\"> instead of only an <\/span><i><span style=\"font-weight: 400;\">X<\/span><\/i><span style=\"font-weight: 400;\"> in the corner.<\/span><\/p><h3><b>Consistency and standards<\/b><\/h3><p><span style=\"font-weight: 400;\">UX is all about consistency. If users know that something by a specific term, keep using it. Don\u2019t say <\/span><i><span style=\"font-weight: 400;\">search<\/span><\/i><span style=\"font-weight: 400;\"> in one place and <\/span><i><span style=\"font-weight: 400;\">find<\/span><\/i><span style=\"font-weight: 400;\"> in another.<\/span><\/p><p><span style=\"font-weight: 400;\">That said, clarity should not be sacrificed for consistency. If what\u2019s expected won\u2019t be enough, provide more context.<\/span><\/p><p><span style=\"font-weight: 400;\"><img class=\"alignnone size-large wp-image-31530\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-1024x683.jpg 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-300x200.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-768x512.jpg 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-1536x1024.jpg 1536w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-400x267.jpg 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash-150x100.jpg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/11\/t-h-chia-zkOg39koe80-unsplash.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p><h3><b>Error prevention<\/b><\/h3><p><span style=\"font-weight: 400;\">Let users know what\u2019s expected of them. If something can\u2019t be undone, let them know with a confirmation modal. Users should know the consequences of their actions <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> they\u2019ve made a decision.<\/span><\/p><p><span style=\"font-weight: 400;\">The Serial Position Effect shows that users remember information that is presented first and last. Place relevant instructions and warnings where users are most likely to read them.<\/span><\/p><h3><b>Recognition over recall<\/b><\/h3><p><span style=\"font-weight: 400;\">Recognizing something is easier than remembering it. <\/span><span style=\"font-weight: 400;\">Miller\u2019s Law states that the average person can only remember 7 items at a time.<\/span><span style=\"font-weight: 400;\"> This means making sure information can always be found again when needed. If providing users with a checklist or an onboarding experience, the information should be saved so they can reference it later.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As mentioned earlier, this also means being consistent with terminology. Users will be more comfortable when they recognize words across your platform.<\/span><\/p><h3><b>Flexibility and efficiency of use<\/b><\/h3><p><span style=\"font-weight: 400;\">No two people complete a task in the same way. In UX, it\u2019s common to provide multiple ways to get something done. This doesn\u2019t mean that your interface or copy should be repetitive, but that users should feel free to work their way through the site with their own preferences.<\/span><\/p><p><span style=\"font-weight: 400;\">Copy can help by providing additional information for users who need it, and organizing information in a way that\u2019s easy to navigate.\u00a0<\/span><\/p><h3><b>Aesthetic and minimalist design<\/b><\/h3><p><span style=\"font-weight: 400;\">Minimalism has been gaining popularity, usually associated with plain design and the least amount of information possible. However, aiming for minimal design doesn\u2019t mean paring it down to the bones, but only providing what\u2019s necessary. <\/span><span style=\"font-weight: 400;\">Hick\u2019s Law states that making decisions becomes harder when a lot of complex options are shown, so keep it simple.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to copy, this means giving the right amount of information. Too much, and the user won\u2019t read any of it; too little, and they won\u2019t understand. Ask yourself what the user <\/span><i><span style=\"font-weight: 400;\">needs<\/span><\/i><span style=\"font-weight: 400;\"> to know.<\/span><\/p><h3><b>Error recovery<\/b><\/h3><p><span style=\"font-weight: 400;\">No one wants to see an error message, but life happens. Whether there\u2019s a system malfunction or a mistake on the user\u2019s side, error messages should provide information on why the error occurred as well as what can be done to fix it.<\/span><\/p><p><span style=\"font-weight: 400;\">If it\u2019s possible for a user to fix their mistake, provide instructions and a CTA within the message itself so they don\u2019t have to go hunting around for the solution.<\/span><\/p><h3><b>Help and documentation<\/b><\/h3><p><span style=\"font-weight: 400;\">An interface that\u2019s well designed will be intuitive, but sometimes extra help is still needed. Especially in complex systems, users sometimes need or want additional information to be sure they\u2019re achieving what they want to do.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, providing an article on how permissions work can ensure that sensitive data is only shown to the correct people. Though UX Writers often aren\u2019t the authors of help articles, even the CTA leading to the article can clarify exactly what the user will find. Don\u2019t say<\/span> <i><span style=\"font-weight: 400;\">Learn more<\/span><\/i><span style=\"font-weight: 400;\"> when a more specific link, like <\/span><i><span style=\"font-weight: 400;\">To learn more, check out <\/span><\/i><i><span style=\"font-weight: 400;\">this help article<\/span><\/i><span style=\"font-weight: 400;\"> is possible.<\/span><\/p><h2><b>Moving forward<\/b><\/h2><p><span style=\"font-weight: 400;\">UX Writers aren\u2019t UX Designers, but both can work towards providing a good user experience. Keeping basic design heuristics in mind can go a long way in making an interface clear and enjoyable.<\/span><\/p><h3>Further reading<\/h3><ul><li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxwritinghub.com\/ux-writers-and-designers-workplace-stats\/\" target=\"_blank\" rel=\"noopener\">UX Writers and Designers in the Workplace <\/a><\/li><li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxwritinghub.com\/figma-resources-for-ux-writers\/\" target=\"_blank\" rel=\"noopener\">Figma Resources for UX Writers<\/a><\/li><li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/\" target=\"_blank\" rel=\"noopener\">UX Writing vs. Content Design<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Good designers create products with UX in mind. In this article, we explore how UX Writers can apply design heuristics to their copy.<\/p>\n","protected":false},"author":70,"featured_media":31550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[59,56],"tags":[],"acf":{"descriptions":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Design Heuristics in UX Writing -<\/title>\n<meta name=\"description\" content=\"Good designers create products with UX in mind. 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