{"id":22658,"date":"2022-04-14T12:14:50","date_gmt":"2022-04-14T12:14:50","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=22658"},"modified":"2022-04-14T13:47:53","modified_gmt":"2022-04-14T13:47:53","slug":"leveraging-conversation-mining-for-ux-writing-research","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/leveraging-conversation-mining-for-ux-writing-research\/","title":{"rendered":"Leveraging Conversation Mining for UX Writing Research"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

As a \u201890s kid from America, when I think of mining I usually picture the seven dwarves from Snow White going to work in the diamond mines, extracting perfectly cut shiny gems from the walls and pouring them into mining cars. (It\u2019s just that easy, right?!) As an adult, I know that mining is a little bit more dangerous, dirty, and involved than that. Thankfully, not all mining involves pickaxes, helmets, or heavy machinery. Or dwarves.\u00a0<\/span><\/p>

The term \u2018conversation mining\u2019, coined by the UX Writing Hub in 2018*, is a simple concept really\u2014build a product that speaks to users in their own language through strategic research of real-life conversations. Strong UX writing<\/a> at its core allows the user to easily accomplish a goal with as little stress as possible. So it makes sense that in order to communicate effectively to the user how they should navigate through the product, we as UX writers need to learn to use language they understand. How do we do this? By getting creative with our research techniques.\u00a0<\/span><\/p>

What is Conversation Mining?\u00a0<\/span><\/h3>

Conversation mining is a vital piece of UX writing research that involves delving into the online communities where a product\u2019s target audience resides.\u00a0<\/span><\/p>

The intention of conversation mining is to put ourselves in the places where our target audience is freely expressing themselves in order to glean from them the different words, phrases, terminology, inflections, and more that allow us to speak to them at their level. After all, a digital experience is, in fact, a conversation between the product\u2019s voice and its users, and we should have a common vocabulary.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

For example, if you were working for a subscription site like <\/span>Cat Lady Box<\/span><\/a> that sells to women 25<\/span>\u201334 who are cat owners, you would want to get into the mind of that target audience. When you begin to explore the posts that people have made on social media with the hashtag #catladyboxday, you find many posts that also have the hashtag #ififitsisits.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

So, on the site instead of writing \u201cIt\u2019s a cat lady\u2019s dream come true! Subscribe today.\u201d you can try using, \u201cIf I fits, I sits! Subscribe today.\u201d\u00a0<\/span><\/p>

Where to mine<\/span><\/h3>

The first thing we need to do is figure out where to go to collect the data. Social media is a great resource for conversation mining, but it\u2019s not the only one.\u00a0<\/span><\/p>