{"id":1875,"date":"2020-02-24T14:16:27","date_gmt":"2020-02-24T14:16:27","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=1875"},"modified":"2021-04-29T08:57:19","modified_gmt":"2021-04-29T08:57:19","slug":"content-strategy-and-ux-writing","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/content-strategy-and-ux-writing\/","title":{"rendered":"Content Strategy, UX Writing And The (Confusing) Relation Between The Two"},"content":{"rendered":"

There is so much overlap between content strategy and UX writing that the terms \u201ccontent strategist\u201d and \u201cUX writer\u201d are sometimes used interchangeably. As a result, many people are not sure what job they should apply for, and many employers don\u2019t know who to hire.<\/p>\n

Let\u2019s try to make sense of it all, and look at a few tips for those who want to find a job or hire somebody in the field.<\/p>\n

\"Close-up
Who’s who in the content beehive? Photo by Vivek Doshi on Unsplash<\/figcaption><\/figure>\n

Content strategy: The beehive<\/h2>\n

So what exactly is content strategy?<\/p>\n

There are plenty of good definitions around. One of the most well-known is the one Kristina Halvorson came up with in her book Content Strategy for the web:<\/p>\n

\u201cPlanning for the creation, delivery, and governance of useful, usable content\u201d.<\/p><\/blockquote>\n

The output of content strategy is a plan for content production<\/strong> that serves the business goals<\/strong> and appeals to the target audience<\/strong>.<\/p>\n

This plan usually aims to:<\/p>\n