{"id":14169,"date":"2022-01-09T09:33:18","date_gmt":"2022-01-09T09:33:18","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=14169"},"modified":"2022-01-10T08:22:39","modified_gmt":"2022-01-10T08:22:39","slug":"believe-in-content-design-with-jonathon-colman-hubspot","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/","title":{"rendered":"Believe in content design with Jonathon Colman @ HubSpot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14169\" class=\"elementor elementor-14169\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d1cb6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d1cb6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-720ec28\" data-id=\"720ec28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a26c3e elementor-widget elementor-widget-html\" data-id=\"8a26c3e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/471e16b3-79ae-43a3-89dd-736b57156683?dark=false\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2897fc elementor-widget elementor-widget-text-editor\" data-id=\"6c2897fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:html --><!-- \/wp:html --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/open.spotify.com\/episode\/62P1hOu2W7xb1AuXuSxP4D?si=3coLCqCxSyeQ6sDqj9aoYg\">Listen on Spotify<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/podcasts.apple.com\/il\/podcast\/writers-in-tech\/id1467160757#episodeGuid=3c246a5a-1ae6-446c-8dbe-94ee394d4dd8\">Listen on Apple podcast<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Episode Summary<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">HubSpot is about to triple the size of their <\/span><a href=\"https:\/\/uxwritinghub.com\/the-rise-of-content-design\/\"><span style=\"font-weight: 400;\">content design<\/span><\/a><span style=\"font-weight: 400;\"> team, employing 20 new content designers. Their content design leader Jonathon Colman goes through their hiring process and drops a heap of good <\/span><b>tips for job seekers <\/b><span style=\"font-weight: 400;\">while he\u2019s at it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also learn about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The double diamond model and how you can use it in your <\/span><a href=\"https:\/\/uxwritinghub.com\/create-a-ux-portfolio\/\"><span style=\"font-weight: 400;\">portfolio<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a voice and tone and <\/span><a href=\"https:\/\/uxwritinghub.com\/content-style-guides\/\"><span style=\"font-weight: 400;\">content style guide<\/span><\/a><span style=\"font-weight: 400;\"> that work across the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to get started with content design from scratch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The shift from <\/span><a href=\"https:\/\/uxwritinghub.com\/ux-writing-vs-content-strategy\/\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><span style=\"font-weight: 400;\"> to content design<\/span><\/li>\n<\/ul>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Useful links\u00a0<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Connect with Jonathon on <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jcolman\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/twitter.com\/jcolman\/\"><span style=\"font-weight: 400;\">Twitter<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/www.hubspot.com\/careers\/jobs?q=content%20designer\"><span style=\"font-weight: 400;\">Check HubSpot\u2019s job posts<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/product.hubspot.com\/blog\/how-to-content-design-portfolios-and-work-samples\"><span style=\"font-weight: 400;\">Jonathon\u2019s article about what he looks for in a portfolio<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/www.justinmind.com\/blog\/double-diamond-model-what-is-should-you-use\/\"><span style=\"font-weight: 400;\">The double diamond model<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/www.chelseagreen.com\/product\/thinking-in-systems\/\"><span style=\"font-weight: 400;\">Thinking in systems <\/span><\/a><span style=\"font-weight: 400;\">(article by Donella Meadows)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/alistapart.com\/article\/object-oriented-ux\/\"><span style=\"font-weight: 400;\">Object-Oriented UX<\/span><\/a><span style=\"font-weight: 400;\"> (article by Sophia Prater)<\/span><\/p>\n<p><a href=\"https:\/\/course.uxwritinghub.com\/free_course\"><span style=\"font-weight: 400;\">Try our free UX writing course<\/span><\/a><\/p>\n<p><br \/><br \/><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do content design recruiters look for when hiring?<\/p>\n","protected":false},"author":1,"featured_media":14176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[60],"tags":[],"acf":{"descriptions":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jonathon Colman about content design recruitment | Writers in tech<\/title>\n<meta name=\"description\" content=\"HubSpot\u2019s Content Design Leader Jonathon Colman shares tips for job seekers, including what to put in a UX writing portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jonathon Colman about content design recruitment | Writers in tech\" \/>\n<meta property=\"og:description\" content=\"HubSpot\u2019s Content Design Leader Jonathon Colman shares tips for job seekers, including what to put in a UX writing portfolio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/\" \/>\n<meta property=\"og:site_name\" content=\"UX WRITING HUB\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-09T09:33:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-10T08:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yuval Keshtcher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuval Keshtcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uxwritinghub.com\/#website\",\"url\":\"https:\/\/uxwritinghub.com\/\",\"name\":\"UX WRITING HUB\",\"description\":\"Learn to write user experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uxwritinghub.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#primaryimage\",\"url\":\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png\",\"contentUrl\":\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png\",\"width\":2048,\"height\":1024},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#webpage\",\"url\":\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/\",\"name\":\"Jonathon Colman about content design recruitment | Writers in tech\",\"isPartOf\":{\"@id\":\"https:\/\/uxwritinghub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#primaryimage\"},\"datePublished\":\"2022-01-09T09:33:18+00:00\",\"dateModified\":\"2022-01-10T08:22:39+00:00\",\"author\":{\"@id\":\"https:\/\/uxwritinghub.com\/#\/schema\/person\/3c71d45eb3a97e2e1e4d0ff52fe9aab2\"},\"description\":\"HubSpot\u2019s Content Design Leader Jonathon Colman shares tips for job seekers, including what to put in a UX writing portfolio.\",\"breadcrumb\":{\"@id\":\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/uxwritinghub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Believe in content design with Jonathon Colman @ HubSpot\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/uxwritinghub.com\/#\/schema\/person\/3c71d45eb3a97e2e1e4d0ff52fe9aab2\",\"name\":\"Yuval Keshtcher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxwritinghub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-150x150.jpg\",\"contentUrl\":\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-150x150.jpg\",\"caption\":\"Yuval Keshtcher\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jonathon Colman about content design recruitment | Writers in tech","description":"HubSpot\u2019s Content Design Leader Jonathon Colman shares tips for job seekers, including what to put in a UX writing portfolio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/","og_locale":"en_US","og_type":"article","og_title":"Jonathon Colman about content design recruitment | Writers in tech","og_description":"HubSpot\u2019s Content Design Leader Jonathon Colman shares tips for job seekers, including what to put in a UX writing portfolio.","og_url":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/","og_site_name":"UX WRITING HUB","article_published_time":"2022-01-09T09:33:18+00:00","article_modified_time":"2022-01-10T08:22:39+00:00","og_image":[{"width":2048,"height":1024,"url":"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png","type":"image\/png"}],"author":"Yuval Keshtcher","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yuval Keshtcher","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/uxwritinghub.com\/#website","url":"https:\/\/uxwritinghub.com\/","name":"UX WRITING HUB","description":"Learn to write user experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uxwritinghub.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#primaryimage","url":"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png","contentUrl":"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png","width":2048,"height":1024},{"@type":"WebPage","@id":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#webpage","url":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/","name":"Jonathon Colman about content design recruitment | Writers in tech","isPartOf":{"@id":"https:\/\/uxwritinghub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#primaryimage"},"datePublished":"2022-01-09T09:33:18+00:00","dateModified":"2022-01-10T08:22:39+00:00","author":{"@id":"https:\/\/uxwritinghub.com\/#\/schema\/person\/3c71d45eb3a97e2e1e4d0ff52fe9aab2"},"description":"HubSpot\u2019s Content Design Leader Jonathon Colman shares tips for job seekers, including what to put in a UX writing portfolio.","breadcrumb":{"@id":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/uxwritinghub.com\/believe-in-content-design-with-jonathon-colman-hubspot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uxwritinghub.com\/"},{"@type":"ListItem","position":2,"name":"Believe in content design with Jonathon Colman @ HubSpot"}]},{"@type":"Person","@id":"https:\/\/uxwritinghub.com\/#\/schema\/person\/3c71d45eb3a97e2e1e4d0ff52fe9aab2","name":"Yuval Keshtcher","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uxwritinghub.com\/#\/schema\/person\/image\/","url":"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-150x150.jpg","contentUrl":"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-150x150.jpg","caption":"Yuval Keshtcher"}}]}},"tpgb_featured_images":{"full":["https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png",2048,1024,false],"tp-image-grid":["https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27.png",700,350,false],"thumbnail":["https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27-150x150.png",150,150,true],"medium":["https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27-300x150.png",300,150,true],"medium_large":["https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27-768x384.png",768,384,true],"large":["https:\/\/uxwritinghub.com\/wp-content\/uploads\/2022\/01\/Rachel-27-1024x512.png",800,400,true],"default":"https:\/\/uxwritinghub.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"January 9, 2022","category_list":{"category":[{"term_id":60,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":60,"taxonomy":"category","description":"","parent":0,"count":94,"filter":"raw"}],"post_tag":false},"author_name":"Yuval Keshtcher","author_url":"https:\/\/uxwritinghub.com\/author\/yuvalkesh\/","author_email":"yuval@uxwritinghub.com","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"Yuval","author_lastname":"Keshtcher","user_login":"yuvalkesh","author_avatar":"<img width=\"200\" height=\"200\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-300x300.jpg\" class=\"avatar avatar-200 photo\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-300x300.jpg 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-150x150.jpg 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture.jpg 674w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>","author_avatar_url":"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2018\/10\/profile-picture-150x150.jpg","comment_count":4,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/uxwritinghub.com\/category\/podcast\/\" alt=\"Podcast\" class=\"category-podcast\">Podcast<\/a> "},"_links":{"self":[{"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/posts\/14169"}],"collection":[{"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/comments?post=14169"}],"version-history":[{"count":2,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/posts\/14169\/revisions"}],"predecessor-version":[{"id":14317,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/posts\/14169\/revisions\/14317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/media\/14176"}],"wp:attachment":[{"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/media?parent=14169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/categories?post=14169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritinghub.com\/wp-json\/wp\/v2\/tags?post=14169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}