{"id":13524,"date":"2021-12-22T17:23:56","date_gmt":"2021-12-22T17:23:56","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=13524"},"modified":"2023-12-06T21:45:53","modified_gmt":"2023-12-06T21:45:53","slug":"ux-writing-vs-content-design","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/","title":{"rendered":"UX Writing vs. Content Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13524\" class=\"elementor elementor-13524\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca620f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca620f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2298c42\" data-id=\"2298c42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33771a8 elementor-widget elementor-widget-text-editor\" data-id=\"33771a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen to the podcast episode, or read the article.<\/p><p>\ud83e\uddd9\u200d\u2642\ufe0f Wanna give UX writing and content design a go? <a href=\"https:\/\/course.uxwritinghub.com\/free_course\">Try our free course A Taste of UX Writing<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f494fd6 elementor-widget elementor-widget-html\" data-id=\"f494fd6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/a903334e-d290-4ff5-97c5-9e50225f1136?dark=false\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfcc94 elementor-widget elementor-widget-table-of-contents\" data-id=\"6dfcc94\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011370d elementor-widget elementor-widget-text-editor\" data-id=\"011370d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s in a name? And would a rose by any other name <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> smell as sweet? Technically yes, but you\u2019d never stop to smell it in the first place if it was called a shoehorn. Maybe names do matter.<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we\u2019ll explore <strong>what, if any, are the differences between <a href=\"https:\/\/uxwritinghub.com\/what-is-ux-writing\/\">UX writing<\/a> and <a href=\"https:\/\/uxwritinghub.com\/the-rise-of-content-design\/\">content design<\/a><\/strong>. Many philosophize about what these terms ought to mean, but I want to uncover <strong>what they mean in practice<\/strong>. How are they used among those who are recruiting or hiring UX writers and content designers? What tasks, duties, and responsibilities are expected? And what experience and education are required?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To answer these questions and shed some much-needed light on the matter, I analyzed UX writing and content design job postings.<\/span><\/p><p><span style=\"font-weight: 400;\">But we\u2019ll be doing more than just combing through humdrum LinkedIn posts. There\u2019s gonna be a fun quiz, I talk to the Duo Lingo owl, there\u2019s a random title generator for writers, a downloadable \u201cA\u2013Z of Writers in Tech Titles\u201d poster, and oh, so much more. So clear your schedule, cancel your Zooms, and grab a snack\u2014it\u2019s gonna be a fun one.<\/span><\/p><h1><span style=\"font-weight: 400;\">UX writing vs. content design<\/span><\/h1><p><span style=\"font-weight: 400;\">Everything starts with research. I searched the terms \u201cUX writer\u201d and \u201cContent designer\u201d on LinkedIn, and took ten examples from each to examine a few key metrics: responsibilities\/duties, qualifications\/experience, and required education. I look for commonalities, both within each title, and then between the two.<\/span><\/p><p><span style=\"font-weight: 400;\">I focused on hard rather than soft skills like \u201cworks well with others.\u201d I also didn\u2019t just take the first ten search results, which tend to be dominated by a few large companies with duplicate posts. Also, I looked at posts from a variety of countries to ensure that the results weren\u2019t skewed by one country\u2019s approach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below are tables and summaries of twenty job posts: ten for \u201cUX writer\u201d and ten for \u201cContent designer.\u201d I paraphrased things for brevity&#8217;s sake\u2014you\u2019re welcome to check the posts for the original phrasing.<\/span><\/p><h3><span style=\"font-weight: 400;\">UX Writing posts table (view on Notion.so)<\/span><\/h3><h2><span style=\"font-weight: 400;\">UX writing positions: summary<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd9b7a elementor-widget elementor-widget-image\" data-id=\"6dd9b7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/writer-96x96.png\" class=\"attachment-profile_96 size-profile_96 wp-image-13536\" alt=\"UX writer icon\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/writer-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/writer-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/writer-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/writer-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/writer.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8165e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8165e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b70f02e\" data-id=\"b70f02e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5e6ac elementor-widget elementor-widget-text-editor\" data-id=\"6a5e6ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digging through these posts was downright delightful. Seeing how nearly every post made it clear that the UX writer would be an integral part of the product design team warmed my heart. Read through the \u201chighlights\u201d column, and you\u2019ll see what I mean. The idea that the writer will just come in later to fix the copy is dead. The message is out.<\/span><b> Writers: pull up a chair<\/b><span style=\"font-weight: 400;\">. <\/span><b>You are part of the product design process, and everyone knows it<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But there\u2019s more good news. Many posts referenced a style guide, design system, or brand voice. Some referenced user- or human-centered language, while others mentioned balancing user and business needs. This shows how brands now understand both the value of UX and the important role that writers play.<\/span><\/p><p><span style=\"font-weight: 400;\">Another pleasant surprise was how often the posts mentioned some form of advocacy for UX writing best practices. So not only are UX writers part of the product design team, they\u2019re expected to lead and share their knowledge.<\/span><\/p><p><span style=\"font-weight: 400;\">Other noteworthy takeaways are that many companies expect the UX writer to have basic competency with design tools and that product design decisions should be based on user testing and research, in which UX writers are expected to participate.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, I found that most companies don\u2019t require a Bachelor\u2019s degree; only two of the ten asked for it. Curious, I decided to dig a bit deeper on this point. I checked another fifty or so posts, quickly scanning for the degree requirements.<\/span><\/p><p><span style=\"font-weight: 400;\">Only about 20%\u201325% of the posts ask for a degree, with larger companies more likely to require one. And when a degree was mentioned, it was like a broken record: English, Journalism, and Communications\u2014over and over\u2014were the most common.<\/span><\/p><p><span style=\"font-weight: 400;\">The degree types didn\u2019t surprise me. As I poured through posts, I saw an emphasis on writing: writer, storyteller, grammar-nerd, wordsmith, language lover. Copywriter, product writing, and technical writer were frequently mentioned as relevant experience. So while companies now understand that UX writers are part of the product design team, they also recognize that <\/span><b>this is a role for a writer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">UX writing job posts were remarkably consistent, showing how the role is now established and well defined. So what about content design? Let\u2019s dig in.<\/span><\/p><h3><a href=\"https:\/\/marsh-dianella-444.notion.site\/Content-Design-Job-Posts-Table-685c45d95868410dbde550611ffd5ab2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content design posts table (view on Notion.so)<\/span><\/a><\/h3><h2><span style=\"font-weight: 400;\">Content design positions: summary<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa63ca elementor-widget elementor-widget-image\" data-id=\"8fa63ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/designer-96x96.png\" class=\"attachment-web-stories-publisher-logo size-web-stories-publisher-logo wp-image-13532\" alt=\"content designer icon\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/designer-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/designer-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/designer-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/designer-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/designer.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-937a8f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"937a8f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-884f4e4\" data-id=\"884f4e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0715a5d elementor-widget elementor-widget-text-editor\" data-id=\"0715a5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here again, I took one or two posts from the first page of \u201ccontent design\u201d results and then skipped ahead to get more balanced results from different countries. The first difference between the two terms was immediately clear: &#8220;content design&#8221; was far more prevalent in the Anglosphere, particularly in the U.K.<\/span><\/p><p><strong>And what else differentiates the two terms? Turns out, not much.<\/strong><\/p><p><span style=\"font-weight: 400;\">Based on the job postings, when we\u2019re talking about the role that Apple so eloquently phrased as \u201cthe writing arm of the design team,\u201d which 19 out of 20 of the positions above are talking about (more on that 20th post shortly), there is no significant difference between UX writing and content design\u2014they are, in effect, the same.<\/span><\/p><p><span style=\"font-weight: 400;\">They share with great frequency these primary responsibilities and qualifications:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being part of the product design team and collaborating with team members to solve design challenges and create user-centric products and experiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing clear and concise UX copy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having a strong general writing background (bonus points for previous product writing experience)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplifying complex concepts and language<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating and using design systems\/style guides<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advocating for\/<\/span><span style=\"font-weight: 400;\">educating<\/span><span style=\"font-weight: 400;\"> team members about best practices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting research and testing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making data-informed decisions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Posts for both terms are equally likely to ask for a degree, with English and journalism being most prevalent for both. Both occasionally ask for proficiency with design tools. <strong>Content design posts were just as focused on writing as UX writing posts, and UX writing posts were just as focused on contributing to the product design process as those for content design<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">This puts to rest the idea that UX writing is just writing interface copy while content design is part of the product creation process. Some may attempt to define the terms this way, but in practice, it simply isn&#8217;t true.<\/span><\/p><p><span style=\"font-weight: 400;\">And this shouldn&#8217;t surprise anyone. We can see that these terms occupy the same conceptual space in people&#8217;s minds from how often they\u2019re used together. It\u2019s got to the point where you almost can\u2019t mention one without the other, as is seen not just in social media posts, but also in the numerous job post titles that list them together, conjoined with a slash.<\/span><\/p><p><span style=\"font-weight: 400;\">Some content design posts used less writing-specific language, instead favoring the term (you guessed it) \u201ccontent design.\u201d But other details make it clear that writing is the focus. For example, one post mentions delivering \u201chigh-quality, error-free, accessible content design work.\u201d That\u2019s a bit vague, but the post later mentions \u201cinterface language, education materials, product names, navigational nomenclature, terminology, taxonomies.\u201d All of these are, of course, things that one writes.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to content design vs. UX writing, <strong>there are just as many differences between individual posts under the same title as between any two posts under different titles<\/strong>.<strong> The roles are indistinguishable<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t believe me? Then see how well you do on the world\u2019s first UX writing\/content design game show. It\u2019s time to play: <\/span><i>Name That Job Title!<\/i><\/p><h2>The UX writing vs. content design quiz<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e647cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e647cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-448f34b\" data-id=\"448f34b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dce22d0 elementor-widget elementor-widget-html\" data-id=\"dce22d0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSd2KLk4zqR7bOFzwpYFbqvXZDwK3c1xFKpzc89a7K3MzAH_jQ\/viewform?embedded=true\" width=\"640\" height=\"664\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Loading\u2026<\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df5c548 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df5c548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e8610\" data-id=\"81e8610\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9c32a elementor-widget elementor-widget-text-editor\" data-id=\"0a9c32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having parallel titles for one role isn\u2019t great, but if that were the only problem, we could live with it.<\/span><\/p><p><span style=\"font-weight: 400;\">But what was up with the content design = graphic design job post from question #9? That snippet came from our 20th job post, a post whose discovery helped me uncover a much more serious problem with content design.<\/span><\/p><p><span style=\"font-weight: 400;\">This is where things get interesting, folks\u2014let\u2019s look at that 20th job post.<\/span><\/p><h2><span style=\"font-weight: 400;\">Content design: the multi-headed hound of Hades<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-babae46 elementor-widget elementor-widget-image\" data-id=\"babae46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/cerberus-96x96.png\" class=\"attachment-profile_96 size-profile_96 wp-image-13537\" alt=\"cerberus\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/cerberus-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/cerberus-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/cerberus-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/cerberus-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/cerberus.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20ccdfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20ccdfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b29ce7\" data-id=\"9b29ce7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f52db elementor-widget elementor-widget-text-editor\" data-id=\"62f52db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">(Bear with me\u2014that subheader will make sense.)\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">My research led me to an unexpected discovery. And so, I must also steer this article in an unexpected direction since comparing the two terms is more complex than it appears.<\/span><\/p><p><span style=\"font-weight: 400;\">In my research, I happened upon a content design job that was, in a word, different. It mentioned visual brand standards, solving visual communications problems, proficiency in Adobe Creative Cloud, working in HTML code, and (here\u2019s the kicker) prior experience and a post-secondary education in Graphic Design. <\/span><i><span style=\"font-weight: 400;\">Say what?<\/span><\/i><span style=\"font-weight: 400;\"> Indeed, this \u201cGraphic Designer role combines creativity and technical skills to communicate ideas through visual concepts.\u201d<\/span><\/p><p><strong>Well, that doesn\u2019t sound like content design at all. Or does it? Or<i> should it!<\/i><\/strong><\/p><p><span style=\"font-weight: 400;\">This discovery led me to dig deeper and examine more posts. As I did, I found several content design jobs that were completely unrelated to product writing. In fact, <strong>close to 10% of content design jobs were for visual\/graphic\/multimedia design roles<\/strong>. For example:<\/span><\/p><ul><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2784874216\/?eBP=JOB_SEARCH_ORGANIC&amp;refId=MFtFShaxyqbhJqtNQDTwUg%3D%3D&amp;trackingId=HsMh59f8oLqpJx5CmLZ%2FvQ%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital Content Designer<\/span> <span style=\"font-weight: 400;\">@ Starts With Us<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2778697693\/?eBP=JOB_SEARCH_ORGANIC&amp;recommendedFlavor=ACTIVELY_HIRING_COMPANY&amp;refId=MFtFShaxyqbhJqtNQDTwUg%3D%3D&amp;trackingId=L7MbQ03lKP6oM2RLWJ82pw%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creative Content Designer @ Tre Kronor Media<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2765023155\/?eBP=JOB_SEARCH_ORGANIC&amp;refId=MeuBYo6skt1ryG5gpoOs4g%3D%3D&amp;trackingId=7gpzHMje7jfNFTp64YLtBg%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Designer @ Virtira<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2756451664\/?eBP=JOB_SEARCH_ORGANIC&amp;refId=MeuBYo6skt1ryG5gpoOs4g%3D%3D&amp;trackingId=2eGQPYPLNi0RIvxwc996AQ%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Designer @ KRAFTON Inc.<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2755555668\/?eBP=JOB_SEARCH_ORGANIC&amp;recommendedFlavor=IN_NETWORK&amp;refId=MeuBYo6skt1ryG5gpoOs4g%3D%3D&amp;trackingId=XA1MotDVYAaKWVDwv3ljew%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Senior Content Designer @ Ogilvy<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2772790174\/?eBP=JOB_SEARCH_ORGANIC&amp;recommendedFlavor=ACTIVELY_HIRING_COMPANY&amp;refId=WhpHvUuMRSqWItRXCqPWBQ%3D%3D&amp;trackingId=7FgdnMqzvp9UMccGUyk8qw%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Designer @ Tonic3<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2823210162\/?eBP=JOB_SEARCH_ORGANIC&amp;refId=DpRKgKQf9N4JvpfIsfR%2FZg%3D%3D&amp;trackingId=MK6przvWT%2B%2B1%2Bl2v0PWPDA%3D%3D\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Designer @ Skillsearch Limited<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2830224244\/?eBP=JOB_SEARCH_ORGANIC&amp;refId=MFtFShaxyqbhJqtNQDTwUg%3D%3D&amp;trackingId=LxBjt4DlExriaoL9H6JKpQ%3D%3D\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Designer @ OOOLAB<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">I found all these in a few minutes. But it doesn\u2019t end there. Other types of content design roles kept popping up. Sometimes it was for video games, sometimes akin to information architecture, sometimes for creating educational materials, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re confused, I\u2019m not surprised. It turns out that <strong>the definition of content design is what\u2019s technically referred to as \u201ca hot effin\u2019 mess.\u201d<\/strong> Let\u2019s recap our two major finding:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX writing and content design are, in practice, the same<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Except for when content design means:<\/span><ol><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Graphic design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Instructional design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Information architecture<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Video game narrative design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">God knows what else<\/span><\/li><\/ol><\/li><\/ol><p><span style=\"font-weight: 400;\">So how did we get here? What\u2019s the history of these terms?<\/span><\/p><h2><span style=\"font-weight: 400;\">Content design vs. UX writing: the history<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91aeb8d elementor-widget elementor-widget-image\" data-id=\"91aeb8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/parchment-96x96.png\" class=\"attachment-profile_96 size-profile_96 wp-image-13535\" alt=\"Content design vs. UX writing: the history icon\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/parchment-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/parchment-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/parchment-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/parchment-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/parchment.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef95d58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef95d58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-201f2e2\" data-id=\"201f2e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc07b8 elementor-widget elementor-widget-text-editor\" data-id=\"0bc07b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">UX writing as a term basically didn\u2019t exist before 2017, when Google brought it to public awareness at <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=DIGfwUt53nI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google I\/O &#8217;17<\/span><\/a><span style=\"font-weight: 400;\">. Since then, it\u2019s been on a meteoric rise. Not so with content design; that term has been around since the Web 1.0 days. Back then, it had a different meaning.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.w3.org\/Press\/W3C-LA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">W3C press release from 1997<\/span><\/a><span style=\"font-weight: 400;\"> refers to content design as \u201cTo use CSS and features of HTML to achieve best practice for the content provider.\u201d Skip ahead to 2002 where environmentalist and designer <\/span><a href=\"https:\/\/gerrymcgovern.com\/books\/the-web-content-style-guide\/read-the-first-chapter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gerry McGovern describes content design<\/span><\/a><span style=\"font-weight: 400;\"> as the laying out and organizing of web content so that it can be easily read and navigated. Then in 2008, NN\/g talks about <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/kindle-content-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content design for the Kindle<\/span><\/a><span style=\"font-weight: 400;\">. In these examples, content design equates to web typesetting, focusing on arranging elements and page layout, a usage that eventually morphs into meaning \u201cproduct writer.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Yet the term always had other usages. In 2001, Professor Dave Marshall of The Cardiff School of Computer Science &amp; Informatics <strong>described <\/strong><\/span><strong><a href=\"https:\/\/users.cs.cf.ac.uk\/Dave.Marshall\/Multimedia\/node27.html#SECTION02141000000000000000\" target=\"_blank\" rel=\"noopener\">content design as having 5 elements<\/a><\/strong><span style=\"font-weight: 400;\"><strong>: scripting, graphics, animation, audio, and interactivity<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">This multifaceted approach makes sense since the word \u201ccontent\u201d refers to all of these things, not just text. And this approach is in keeping with <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Content_designer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how <strong>Wikipedia defines content designers<\/strong><\/span><\/a><strong> as being \u201cskilled in language(s), graphic design, and the technical requirements of front-end development\u201d<\/strong> and \u201cexperts across various media \u2026 skilled in drafting compelling text, images, and videos.\u201d<\/p><p><span style=\"font-weight: 400;\">The Wiki page continues with how <strong>content designers \u201care often involved in online digital marketing, and usually focus on animated graphics, texts, videos, and sound.\u201d<\/strong> It talks about <strong>\u201ccontent designers who specialize in programming\u201d<\/strong> and many other facets of the roles that have nothing to do with product writing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, if you&#8217;re shocked by this, perhaps you shouldn\u2019t be. This definition is more logical when we look at those two words, \u201ccontent\u201d and \u201cdesign,\u201d and how they work together.<\/span><\/p><h2><span style=\"font-weight: 400;\">Content design: break it down!<\/span><\/h2><p><span style=\"font-weight: 400;\">Let\u2019s do a little analysis of the term.<\/span><\/p><h3><span style=\"font-weight: 400;\">The word \u201ccontent\u201d<\/span><\/h3><p><span style=\"font-weight: 400;\">The Cambridge dictionary defines content as \u201ceverything that is contained within something.\u201d Makes sense. They list another definition as \u201cinformation, images, video, etc. that are included as part of something such as a website.\u201d (I sense a theme.)\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yet the concept of \u201ccontent design\u201d as synonymous with \u201cproduct writing\u201d asks us to think of content solely as the words\u2014just the written content. \u201cContent\u201d alone is often used as a shorthand for \u201cwritten content,\u201d but using this truncated version for a job title lacks clarity, something writers should be keenly aware of.<\/span><\/p><p><span style=\"font-weight: 400;\">Even within the world of digital products, the term means all forms of content. When Netflix talks about its content, it&#8217;s talking about its shows and movies. \u201cThe golden age of content\u201d isn\u2019t referring to extraordinary UI copy. Yet Netflix recently held a presentation, <\/span><a href=\"https:\/\/fitc.ca\/presentation\/why-your-team-needs-a-content-designer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Why Your Team Needs a Content Designer<\/span><\/a><span style=\"font-weight: 400;\">, where content refers to \u201cthe language that appears in your UI.\u201d This inconsistency is unbecoming and the kind of thing that writers should be warning again rather than embracing.<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, Instagram business insights show you \u201cContent You Shared\u201d\u2014again, nothing to do with digital product copy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964ebac elementor-widget elementor-widget-image\" data-id=\"964ebac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"711\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-400x711.png\" class=\"attachment-medium-400 size-medium-400 wp-image-13559\" alt=\"Instagram content\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-400x711.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-169x300.png 169w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-576x1024.png 576w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-768x1366.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-864x1536.png 864w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10-150x267.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image10.png 899w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1d404a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1d404a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9455b4d\" data-id=\"9455b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d2e6d5 elementor-widget elementor-widget-text-editor\" data-id=\"8d2e6d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Content is many things: photos, graphics, videos, podcasts, webinars, blog posts, newsletters, emails, text messages, a giant ad on the side of the Burj Khalifa<\/strong>. And though it\u2019s often used inconsistently and inarticulately, should writers follow others down this path of ambiguity, or should they lead others in the use of precise language?<\/span><\/p><h3><span style=\"font-weight: 400;\">The word \u201cdesign\u201d<\/span><\/h3><p><span style=\"font-weight: 400;\">Back to Cambridge where \u201cdesign\u201d is defined as, \u201cto make or draw plans for something, for example clothes or buildings.\u201d Sounds about right, and explains the existence of roles like interior design, jewelry design, costume design, set design, logo design, fashion design, fabric design, furniture design, and modern roles like graphic design, UX design, product design, brand design, web design, front-end design, animation design, game design, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Notice the connection. <strong>The word \u201cdesign\u201d has an inescapable visual connotation<\/strong>, something that should be glaringly obvious, especially to writers. We design things that are visible or tangible\u2014at least metaphorically\u2014and we write things that can be read.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">The term \u201ccontent design\u201d<\/span><\/h3><p><span style=\"font-weight: 400;\">A compound noun is when two or more words (open, closed, or hyphenated) are joined to form one noun, as in \u201ccontent design.\u201d The final word is the head, and previous words are dependents or modifiers. In English, modifiers come before the word they modify. A \u201cteacup\u201d is a cup for tea. A \u201cdog catcher\u201d is one who catches dogs, and a \u201cproject manager\u201d manages projects. Easy peasy.<\/span><\/p><p><span style=\"font-weight: 400;\">This means, grammatically, a \u201ccontent designer\u201d should be one who designs content. And if you\u2019re putting a banner ad together, and you refer to it as \u201ccontent,\u201d then this title makes sense. Visual roles make much more sense for \u201ccontent designer\u201d since \u201cdesign\u201d implies something visual.<\/span><\/p><p><span style=\"font-weight: 400;\">Compare it to \u201ccontent writer.\u201d If a content writer is one who writes content, we can easily infer that the content in question is written content. Likewise, if a content designer is one who designs content, we should logically conclude that the content in question is visual content.<\/span><\/p><p><span style=\"font-weight: 400;\">But when \u201ccontent designer\u201d is used synonymously with \u201cproduct writer,\u201d is it meant to mean \u201cone who designs content\u201d or \u201cone who designs digital products via (written) content\u201d?<\/span><\/p><p><span style=\"font-weight: 400;\">Any way you slice it, it doesn\u2019t work. If it\u2019s the former and &#8220;content\u201d is short for \u201cwritten content\/copy\/words,\u201d then we get, \u201cone who designs written content.\u201d But written content is not something that\u2019s designed\u2014it\u2019s <\/span><i><span style=\"font-weight: 400;\">written!<\/span><\/i><span style=\"font-weight: 400;\"> We don\u2019t design words, sentences, paragraphs, essays, or articles\u2014we <\/span><i><span style=\"font-weight: 400;\">write<\/span><\/i><span style=\"font-weight: 400;\"> them!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or, if it\u2019s meant to mean \u201cdesigning digital products via (written) content\u201d or \u201cdesigning with words,\u201d then it makes no sense grammatically. Again, modifiers come first in English, so X designer means someone who designs X, or designs for X, not uses X to design something else.<\/span><\/p><p><span style=\"font-weight: 400;\">And if this kind of grammatical analysis is above your head or bores you, I\u2019ve got bad news\u2014you\u2019re probably better off as the type of content designer that works with Photoshop.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Content design: the wrong name for the right job<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6dfce elementor-widget elementor-widget-image\" data-id=\"6c6dfce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/no-96x96.png\" class=\"attachment-profile_96 size-profile_96 wp-image-13534\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/no-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/no-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/no-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/no-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/no.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64abc2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64abc2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12ae2fe\" data-id=\"12ae2fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a25d7 elementor-widget elementor-widget-text-editor\" data-id=\"c9a25d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no surprise that the term \u201ccontent design\u201d is now used inconsistently, with both words being so vague. But if \u201ccontent design\u201d means everything, then it ultimately means nothing. <\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s the cold hard truth, plain and simple: <strong>\u201ccontent design\u201d is the wrong name for the role of the writer on a product team<\/strong>. There\u2019s just no way to make it make sense. But the worst part is, we, as writers, are the ones who should be advocating for clarity, nuance, and precision in language. <strong>If we can&#8217;t use clear, articulate language to describe our own profession, how can we expect anyone to take us seriously?<\/strong>\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We must lead by example. A job title that either fails to recognize the nuance in its own words or is itself a grammatical error is not a good look for a writer. That, together with the role having at least three other meanings, makes \u201ccontent design\u201d a massive failure.<\/span><\/p><p><span style=\"font-weight: 400;\">The term is so convoluted that most content design job postings explicitly mention UX writing or product writing. If you have to use a different job title to explain the role, something is wrong.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One position I came across was so ridiculous, I just had to call the company and speak to a representative. Here\u2019s a transcript of the call.<\/span><\/p><h2><span style=\"font-weight: 400;\">A conversation with Duo the owl<\/span><\/h2><p><i><span style=\"font-weight: 400;\">Ring ring \u2026<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">\u201cHello, and thanks for calling Duolingo. For English, press 1. Para espa\u00f1ol, oprima 2. For High Valyrian \u2026 \u00a0\u201d [beeeeep]<\/span><\/p><p><span style=\"font-weight: 400;\">Duolingo: Duolingo, how can I help you?<\/span><\/p><p><span style=\"font-weight: 400;\">Me: Oh, hi, yeah. Can I talk to your owl? His name\u2019s Duo, right?<\/span><\/p><p><span style=\"font-weight: 400;\">Duolingo: Of course! One moment please \u2026<\/span><\/p><p>[call transferred to Duo. Man, that was easy]<\/p><p><span style=\"font-weight: 400;\">Duo the owl: <\/span><i><span style=\"font-weight: 400;\">Who?<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Me: Hi, my name\u2019s Aaron, I\u2019m calling about a job post of yours I saw. I wanted to ask \u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Duo: <\/span><i><span style=\"font-weight: 400;\">Who who whooo \u2026<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Me: I just told you, it\u2019s Aa \u2026 oh I get it. No, we\u2019re not doin\u2019 the whole \u201dwho\u2019s on first\u201d thing \u2018cause you\u2019re an owl. So shut your beak and listen up. You have a job post in which you ask candidates to have:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX writing samples<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P<\/span><span style=\"font-weight: 400;\">roduct writing experience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A gift for expressing complicated things in plain language<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A background in technical writing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experience giving constructive feedback to writers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experience writing copy with localization in mind<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You mention the words \u201cwriting,\u201d \u201cwriter,\u201d or \u201clanguage\u201d eleven times! And what do you call this role? Content designer. Duo, that makes NO SENSE! And you want to teach me French! You can\u2019t even figure out when to call a writer a writer. I wouldn\u2019t even trust you to teach me Klingon &#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">The conversation went downhill from there. He started crying and I told him not to send me any more guilt-trip notifications. **Here\u2019s the post: <\/span><a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2650413125\/?eBP=JOB_SEARCH_ORGANIC&amp;recommendedFlavor=SCHOOL_RECRUIT&amp;refId=k3uCUHNcEt3xybEs3x232w%3D%3D&amp;trackingId=dCLO71%2BWhbxAT3fqeSKi%2FQ%3D%3D&amp;trk=flagship3_search_srp_jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">see for yourselves<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce562c2 elementor-widget elementor-widget-image\" data-id=\"ce562c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"169\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image9-300x169.png\" class=\"attachment-medium size-medium wp-image-13560\" alt=\"duo the owl crying\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image9-300x169.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image9-768x434.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image9-400x226.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image9-150x85.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image9.png 972w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe657f elementor-widget elementor-widget-text-editor\" data-id=\"4fe657f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Comments from the peanut gallery<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35a5ac elementor-widget elementor-widget-image\" data-id=\"c35a5ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/protest-96x96.png\" class=\"attachment-profile_96 size-profile_96 wp-image-13533\" alt=\"\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/protest-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/protest-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/protest-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/protest-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/protest.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d2b0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d2b0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97c5a35\" data-id=\"97c5a35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f6504a elementor-widget elementor-widget-text-editor\" data-id=\"9f6504a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So why are companies calling writers \u201cdesigners\u201d? And, more tragically, <strong>why are so many writers calling themselves designers?<\/strong> Look at the experience of most content designers, and you\u2019ll see they have backgrounds as writers. (Except for folks like <\/span><a href=\"https:\/\/www.linkedin.com\/in\/saniya-agarwal-b045a9178\/\"><span style=\"font-weight: 400;\">Saniya<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/crystal-kan\/\"><span style=\"font-weight: 400;\">Crystal<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/tatarojasc\/\"><span style=\"font-weight: 400;\">Paula<\/span><\/a><span style=\"font-weight: 400;\">.) Simply because the work takes place in the context of creating\/designing digital products is not enough to justify calling a writer a designer any more than a screenwriter should be called a film producer.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cBut UX writing\/content design\/product writing is so much more than just writing!\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">True. You know what else involves more than just writing? Literally every other type of writing. Fiction, non-fiction, journalism, history and science writing, speechwriting, screenwriting, grant writing, copywriting, ghostwriting\u2014they all involve research and more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea28a6 elementor-widget elementor-widget-image\" data-id=\"3ea28a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"299\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2-1024x383.png\" class=\"attachment-large size-large wp-image-13561\" alt=\"technical writers do more than write\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2-1024x383.png 1024w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2-300x112.png 300w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2-768x288.png 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2-400x150.png 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2-150x56.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/image2.png 1373w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9334e82 elementor-widget elementor-widget-text-editor\" data-id=\"9334e82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is no miraculous production of a final draft in any form of writing. You think novelists just wing it? No. Research is part of the process. Some academics spend their entire careers researching just to write one book. <strong>Research, planning, structuring a narrative, it&#8217;s all part of writing<\/strong>. That\u2019s one of the reasons we need writers on the product team, to help construct a narrative in the product, to create an arc, a journey. That\u2019s what writers do! That\u2019s writing, not designing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And arranging a few elements on a screen doesn\u2019t make someone a designer any more than writing \u201cSign up\u201d on a button makes someone a writer.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cBut we need to be called designers so that people understand we\u2019re part of the team and we can get the same respect and pay as the designers!\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">I\u2019m unimpressed. Companies now recognize that writers need a seat at the table. Every post I opened made that clear. And last time I checked, product managers were making the most money on the team. So should we be UI copy managers now?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s nothing about \u201cdesigner\u201d that signals more money than \u201cwriter.\u201d Copywriters still have higher average salaries than graphic designers. Product writers will start earning as much as designers when they prove that the work they do is equally valuable. And a nonsensical name won\u2019t earn us any respect.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cBut \u2018content designer\u2019 sounds cooler!\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Ah, \u2018tis true that tech employees do like to cloak themselves in flashy monikers. This satirical <\/span><a href=\"https:\/\/designtitles.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generator of pseudo-design titles<\/span><\/a><span style=\"font-weight: 400;\"> pokes fun at the trend. That\u2019s fun and all, but <strong>it demonstrates how \u201ccontent design\u201d is the style over substance title<\/strong>. Again, just the opposite of what writers should be doing.<\/span><\/p><h2><span style=\"font-weight: 400;\">Here\u2019s the pitch<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214c986 elementor-widget elementor-widget-image\" data-id=\"214c986\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"96\" height=\"96\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/motivation-96x96.png\" class=\"attachment-profile_96 size-profile_96 wp-image-13531\" alt=\"be a writer pitch icon\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/motivation-96x96.png 96w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/motivation-150x150.png 150w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/motivation-24x24.png 24w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/motivation-48x48.png 48w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/motivation.png 256w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85be1d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85be1d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-513cbdb\" data-id=\"513cbdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77cce0 elementor-widget elementor-widget-text-editor\" data-id=\"d77cce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The painters have their brushes and oils, the sculptures their hammers and chisels. And what of the pencil, the compass, the ruler, the line and the shape? Those belong to the <\/span><i><span style=\"font-weight: 400;\">designer<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But we are writers. Ours is the word, the sentence, the cadence and the assonance, the idea and the thought. After all, what is writing if not the transfer of thoughts, from one mind to another via the written word? <\/span><strong><i>Writing is thinking<\/i>.<\/strong><\/p><p><span style=\"font-weight: 400;\"><strong>The world needs writers. And if we don\u2019t call them writers, people will start to think that anyone can do it, bringing us right back to where we started<\/strong>. So if you want to hire a writer, ask for a writer. And if you are a writer, <\/span><i><span style=\"font-weight: 400;\">be a writer<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you work at a company that calls it \u201ccontent design,\u201d maybe have a little chat with your boss. But if you\u2019re free to call yourself whatever you want, please add the word \u201cwriter\u201d to your title. Wear it like a badge of honor. Hashtag it, <strong>shout it from the rooftops: #IAmAWriter<\/strong>.<\/span><\/p><h2><span style=\"font-weight: 400;\">The top \u201cwriters in tech\u201d title is \u2026<\/span><\/h2><p><span style=\"font-weight: 400;\">Perhaps you\u2019re saying to yourself, \u201cOK, he\u2019s a talented rhetorician, but isn\u2019t he just trying to smear content design and promote UX writing?\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To this I would reply, \u201cThank you\u2014you didn\u2019t have to say that.\u201d And also, \u201cno.\u201d I believe every word I wrote here. \u201cContent design\u201d is a terrible name for what we do, but I\u2019m not particularly attached to \u201cUX writing\u201d either. Indeed, there\u2019s another name that I think is better: (digital) product writer.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t get me wrong, \u201dUX writer\u201d is infinitely better than \u201ccontent designer,\u201d but I prefer \u201cdigital product writer\u201d to \u201cUX writer\u201d the same way I prefer \u201cproduct design\u201d to \u201cUX design.\u201d But alas, that\u2019s a discussion for another day.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, if you just can\u2019t let go of the word \u201cdesign,\u201d allow me to suggest an alternative: product design writer. <\/span><a href=\"https:\/\/www.builtinseattle.com\/job\/design\/senior-product-design-writer\/31813\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hulu has used this<\/span><\/a><span style=\"font-weight: 400;\">, and it\u2019s a solid contender for the top title.<\/span><\/p><h2><span style=\"font-weight: 400;\">The future of writers in tech<\/span><\/h2><p><span style=\"font-weight: 400;\">It would be great if the industry could rally around one name, but it may not. We may plod along with several names, and it\u2019s not the end of the world if we do. And should \u201ccontent design\u201d become the dominant title in the end, I will, begrudgingly, accept it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s important is that <strong>companies now, more than ever, understand that writers must be a part of the product design team and be involved in decision-making from the outset<\/strong>.<\/span> And that\u2019s the big win, no matter what we\u2019re called.<\/p><p><b><i>But \u201ccontent designer\u201d? For a writer? C\u2019mon<\/i><\/b><span style=\"font-weight: 400;\"> \u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think about it, sleep on it. I believe you too will conclude that it\u2019s just not the right name for a digital product writer. And if you think I\u2019m wrong and you prefer \u201ccontent designer,\u201d well, I hope we can agree to disagree and still be friends. No hard feelings.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or, perhaps, we should all go the fun, wacky route. I know a \u201cGalactic Viceroy of Content Excellence,\u201d and she\u2019s great!<\/span><\/p><p><span style=\"font-weight: 400;\">And if the designers have their name generator, then we writers need one too. So it\u2019s with great pleasure that I present to you with:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Writers in Tech Random Title Generator<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The &#8220;A\u2013Z of Writer in Tech Titles&#8221; poster<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7eed5 elementor-widget elementor-widget-html\" data-id=\"cd7eed5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>\n\nvar modFun = [\"Galactic\", \"Supreme\", \"Dynamic\", \"Grand\", \"Head\", \"Chief\", \"Imperial\", \"Royal\", \"Fanciful\", \"Magical\", \"Mythical\", \"Online\", \"High-Tech\", \"Cyber\", \"Passionate\", \"Studious\", \"Technicolored\", \"Ardent\", \"Interdisciplinary\", \"Trendy\", \"Innovative\", \"Senior\", \"Fastidious\", \"Spiritual\", \"Tireless\", \"Honorary\", \"Methodical\", \"Calculating\", \"Persuasive\", \"Cutting-edge\", \"Expert\", \"Multifaceted\",\"Agile\", \"Vice\", \"Diligent\", \"Spirited\", \"Zealous\", \"User-centered\", \"Executive\"] \n\nvar titleFun = [\"Viceroy\", \"Rockstar\", \"Wizard\", \"Ninja\", \"Unicorn\", \"Overlord\", \"Shaman\", \"Magician\", \"Evangelist \", \"Director\", \"Mercenary\", \"Master\", \"Enthusiast\", \"Scribe\", \"Manager\", \"Developer\", \"Strategist\", \"Champion\", \"Craftsman\", \"Artisan\", \"Bard\", \"Wordsmith\", \"Lord\", \"Poet\", \"Sensei\", \"Typer\", \"Writer\", \"Writer\", \"Pamphleteer\", \"Wordmonger\", \"Librettist\", \"Engineer\", \"Ambassador\", \"Archduke\", \"Warrior\", \"Demi-God\", \"Architect\", \"Balladeer\",\"Synergist\", \"Creator\", \"Sherpa\", \"Mastermind\", \"Alchemist\", \"Priestess\", \"Visionary\"]\n\nvar modTech = [\"Interface\", \"GUI\", \"UI\", \"UX\", \"User Experience\", \"Digital\", \"Hightech\", \"Technology\", \"Lingual\", \"Lexical\", \"User Interface\", \"Conversational\", \"Linguistic\", \"Fluent\", \"Multimedia\", \"State-of-the-Art\", \"Crypto\", \"Electronic\", \"Customer Experience\", \"End-User\", \"Usability\", \"User-Centered\", \"User Journey\", \"Wireframe\", \"Free Verse\", \"Narrative\", \"Automated\", \"Web\", \"Inclusive\", \"Mobile Application\", \"In-App\", \"Product\", \"Qualitative\", \"Front-End\", \"Heuristic\", \"Online\", \"Inclusive\"]\n\nvar titleLex = [\"Words\", \"Content\", \"Fonts\", \"Letters\", \"Screens\", \"Locution\", \"Vocables\", \"Communication \", \"Voice & Tone\", \"Style\", \"Sentences\", \"Phrases\", \"Pixels\", \"Copy\", \"Conversations\", \"Stories\", \"Vocabulary\", \"Paragraphs\", \"Syllables\", \"Lingo\", \"Messages\", \"Scripts\", \"Typesetting\", \"Narratives\", \"Microcopy\", \"Ligatures\", \"Typeface\", \"Punctuation\", \"Storytelling\", \"Verse\", \"Motifs\", \"Dialogues\", \"Branding\", \"Ideas\", \"Hyperbole\", \"Idioms\", \"Expression\"]\n\nvar modSing = [\"Content\", \"Font\", \"Letter\", \"Screen\", \"Voice & Tone\", \"Style\", \"Sentence\", \"Phrase\", \"Pixel\", \"Copy\", \"Conversation\", \"Story\", \"Vocabulary\", \"Paragraph\", \"Syllable\", \"Message\", \"Script\", \"Microcopy\", \"Ligature\", \"Typeface\", \"Punctuation\", \"Storytelling\", \"Verse\", \"Motif\", \"Dialogue\", \"Idea\", \"Idiom\", \"Expression\"]\n\nvar preSetRole = [\"\ud83e\udd34 Archduke of Agile Alliterations\", \"\ud83c\udfbb The Bard of Bandwidth \ud83c\udfb5\", \"\ud83d\udcdc Cyber Scribe\", \"\ud83e\uddb8 Dynamic Discourse Decoder\", \"\ud83d\udc7c Evangelist of End-user Engagement\", \"\ud83e\uddda\u200d\u2640\ufe0f Fanciful Font Fairy\", \"\ud83d\udcff GUI Guidance Guru\", \"\ud83d\uddfb Hypertext Haiku Hero\", \"\ud83d\ude08 The Imp of Interface Irony\", \"\ud83c\udccf The Jester of Jira Jargon\", \"\ud83d\udc51 King of Kreative Kontent\", \"\ud83c\udf43 Laureate of Lexical Learnability \ud83d\udd8b\ufe0f\", \"\ud83e\ude84 Magical Message Messiah\", \"\ud83e\udd77 Narrative Navigation Ninjaneer\", \"\ud83d\udc6e Officer of On-page Oxford commas\", \"\ud83d\udd2e Priestess of Pixel Poesy\", \"\ud83d\udc78 Queen of Query Quipping\", \"\ud83e\uddd1\u200d\ud83c\udfa4 Rhythm Rhyme & Readability Rockstar\", \"\ud83e\udd20 Sentence Slinger\", \"\ud83e\ude97 Troubadour of Technology Tropes \ud83c\udfb6\", \"\ud83c\udf08 User-Centered UX\/UI Usability Uber-corn \ud83e\udd84\", \"\ud83e\uddd0 Viceroy of Versatile Vocabulary & Verbiage Vaporization\", \"\ud83e\uddd9\u200d\u2642\ufe0f Weaponized Word Wizard\", \"\ud83d\udd0e Xecutive Xperience Xplorer\", \"\ud83e\uddd8 The Yogi of User \\\"Yay!\\\"\", \"\ud83e\udd2a Zealot of Zenware and Zingers\"]\n\n\/\/var chance = Math.random();\n\nfunction makeTitle() {\n    \n \/\/Type preSetRole\n  if (Math.random() > 0.95) { \n    document.getElementById(\"title\").innerHTML = preSetRole[Math.floor(Math.random() * preSetRole.length)];\n    document.getElementById(\"tweet\").href = \"https:\/\/twitter.com\/intent\/tweet?text=My new Writers in Tech title is:%0a\"+document.getElementById(\"title\").innerHTML+\"%0a%0aGenerate your own at: https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/%0a%23UXWriting%0a%23ContentDesign%20%23IAmAWriter\";\n    }\n    \/\/ Type A\n  else if (Math.random() > 0.5)\n    {\n         document.getElementById(\"title\").innerHTML = \/\/\"TypeA \" +\n         modFun[Math.floor(Math.random() * modFun.length)] + \" \" +\n         titleFun[Math.floor(Math.random() * titleFun.length)] + \" of \" + \n         modTech[Math.floor(Math.random() * modTech.length)] + \" \" +\n         titleLex[Math.floor(Math.random() * titleLex.length)]\n  ;;;\n        document.getElementById(\"tweet\").href = \"https:\/\/twitter.com\/intent\/tweet?text=My new Writers in Tech title is:%0a\"+document.getElementById(\"title\").innerHTML+\"%0a%0aGenerate your own at: https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/%0a%23UXWriting%0a%23ContentDesign%20%23IAmAWriter\";\n    }\n\n    \/\/ Type B\n  else if (Math.random() > 0.4)\n    {\n         document.getElementById(\"title\").innerHTML = \/\/\"TypeB \" +\n         modTech[Math.floor(Math.random() * modTech.length)] + \" \" +\n         modSing[Math.floor(Math.random() * modSing.length)] + \" \" +\n         titleFun[Math.floor(Math.random() * titleFun.length)]\n  ;;;\n  document.getElementById(\"tweet\").href = \"https:\/\/twitter.com\/intent\/tweet?text=My new Writers in Tech title is:%0a\"+document.getElementById(\"title\").innerHTML+\"%0a%0aGenerate your own at: https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/%0a%23UXWriting%0a%23ContentDesign%20%23IAmAWriter\";\n    }\n    \/\/ Type C\n    else if (Math.random() > 0.4)\n    {\n        document.getElementById(\"title\").innerHTML = \/\/\"TypeC \" +\n         titleFun[Math.floor(Math.random() * titleFun.length)] + \" of \" +\n         titleLex[Math.floor(Math.random() * titleLex.length)] + \" and \" + \n         titleLex[Math.floor(Math.random() * titleLex.length)]\n  ;;;\n  document.getElementById(\"tweet\").href = \"https:\/\/twitter.com\/intent\/tweet?text=My new Writers in Tech title is:%0a\"+document.getElementById(\"title\").innerHTML+\"%0a%0aGenerate your own at: https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/%0a%23UXWriting%0a%23ContentDesign%20%23IAmAWriter\";\n    }\n    \/\/Type D\n    else \n    {\n         document.getElementById(\"title\").innerHTML = \/\/\"TypeD \" +\n         modFun[Math.floor(Math.random() * modFun.length)] + \" \" +\n         titleFun[Math.floor(Math.random() * titleFun.length)] + \" of \" + \n         modTech[Math.floor(Math.random() * modTech.length)] + \" \" +\n         titleLex[Math.floor(Math.random() * titleLex.length)] + \" and \" +\n         modTech[Math.floor(Math.random() * modTech.length)] + \" \" +\n         modSing[Math.floor(Math.random() * modSing.length)] + \" \" +\n         titleLex[Math.floor(Math.random() * titleLex.length)]\n  ;;;\n    document.getElementById(\"tweet\").href = \"https:\/\/twitter.com\/intent\/tweet?text=My new Writers in Tech title is:%0a\"+document.getElementById(\"title\").innerHTML+\"%0a%0aGenerate your own at: https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/%0a%23UXWriting%0a%23ContentDesign%20%23IAmAWriter\";   \n        \n    }\n}\n\n<\/script>\n\n\n<style>\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Varela+Round&display=swap');\n\n.font {\nfont-family: 'Varela Round', sans-serif;\n      color: rgb(28, 176, 246);\n  padding: 2px 2px 2px 2px;\nfont-family: 'Varela Round', sans-serif;\nfont-weight: 700;\n}\n\n.font2 {\n  font-family: 'Varela Round', sans-serif;\n  font-weight: 700;\n    color: rgb(76, 76, 76);\n    font-size: .1em;\n    line-height: 1em;\n}\n\n.text-center {\n    text-align: center;\n}\n.light-blue-box {\n  background-color: #00BFFF;\n  color: 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\n.twitter:hover {\n    color:#1CB0F6;\n    text-decoration: underline;\n}        \n        \n        \n        \n<\/style>\n<body>\n<div>\n    \n    <h1 class=\"light-blue-box font text-center\">\n      The Writers in Tech Random Title Generator\n    <\/h1>\n    <div style=\"border: 0px solid red;\">\n         <div class=\"light-gray-box font text-center container\">\n             <div style=\"border: 0px solid red;\"><img src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/owl-1.png.webp\" width=\"100\" height=\"100\"><\/div>\n            <div style=\"margin:10px 20px;\">Can't decide what to call yourself?<br>Need to spruce up your profile?<br><br>Generate a new title!<\/div>\n            <div style=\"border: px solid red;\"><img src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/owl-1.png.webp\" width=\"100\" height=\"100\"><\/div>\n      <\/div>\n    <\/div>\n    <br>\n    <div class=\"container\">\n        <button onclick=\"makeTitle()\" class=\"button-19 center font\">Give me a new title!<\/button>\n    <\/div>\n    <br><br>\n    <div class=\"text-center font2\" id=\"title\">Your new title awaits you!<\/div><br><br>\n          <div class=\"buttons font\">\n               <!--Button to tweet the quote -->\n                <a class=\"twitter\" id=\"tweet\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Greetings\" data-size=\"large\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet that title!&nbsp;<i class=\"fab fa-twitter\"><\/i><\/a>\n            <\/div>\n  <\/div>\n<\/body>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c92c952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c92c952\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4781e0c\" data-id=\"4781e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486d7be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"486d7be\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2140fea elementor-widget elementor-widget-image\" data-id=\"2140fea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1086\" height=\"1536\" src=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-1086x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-13565\" alt=\"The A to Z of writers in tech\" srcset=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-1086x1536.jpg 1086w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-212x300.jpg 212w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-724x1024.jpg 724w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-768x1086.jpg 768w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-scaled.jpg 1448w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-400x566.jpg 400w, https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/0001-150x212.jpg 150w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68dbb7a elementor-widget elementor-widget-text-editor\" data-id=\"68dbb7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Download the poster: <a href=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/12\/The-A-to-Z-of-Writers-in-Tech-Titles.pdf\" target=\"_blank\" rel=\"noopener\">The A\u2013Z of Writers in Tech Titles<\/a><\/p><p>Thank you www.<a href=\"https:\/\/www.flaticon.com\/\" target=\"_blank\" rel=\"noopener\">flaticons.com<\/a> for the icons.<\/p><p>** Quick note: I made up with Duo the owl and we&#8217;re total bros now. In all seriousness, Duolingo is a great product with excellent UX\u2014I&#8217;ve used it for years and want to say &#8220;thank you&#8221; to the fine folks who work on it. I just happened to see the job post and thought it would be fun to riff on it a bit.<\/p><h2>How we can help<\/h2><p>Want to become a UX writer, content designer, or Bard of Bandwidth? Whatever you prefer to call yourself, we can help you get going as a writer in tech. <a href=\"https:\/\/uxwritinghub.com\/ux-writing-courses\/\">Start by checking out our courses here.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019ll explore what the differences are between UX writing and content design, and how the terms are used in practice.<\/p>\n","protected":false},"author":9,"featured_media":13587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[59,61,60],"tags":[],"acf":{"descriptions":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Writing vs. Content Design - UX WRITING HUB<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll explore what the differences are between UX writing and content design, and how the terms are used in practice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Writing vs. Content Design - UX WRITING HUB\" \/>\n<meta property=\"og:description\" content=\"In this article, we\u2019ll explore what the differences are between UX writing and content design, and how the terms are used in practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxwritinghub.com\/ux-writing-vs-content-design\/\" \/>\n<meta property=\"og:site_name\" content=\"UX WRITING HUB\" \/>\n<meta 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