{"id":12233,"date":"2021-11-18T17:49:29","date_gmt":"2021-11-18T17:49:29","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=12233"},"modified":"2021-12-16T06:47:38","modified_gmt":"2021-12-16T06:47:38","slug":"building-a-content-design-system-with-stephen-curran-intuit","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/building-a-content-design-system-with-stephen-curran-intuit\/","title":{"rendered":"Building a content design system with Stephen Curran @ Intuit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12233\" class=\"elementor elementor-12233\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6164eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6164eb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f8c90a\" data-id=\"74f8c90a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d84120 elementor-widget elementor-widget-html\" data-id=\"1d84120\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/c261e4f3-4bd4-4cc0-b8e8-fb18e031b7bd?dark=false\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf9d2b3 elementor-widget elementor-widget-text-editor\" data-id=\"2cf9d2b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:html --><!-- \/wp:html --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/open.spotify.com\/episode\/62P1hOu2W7xb1AuXuSxP4D?si=3coLCqCxSyeQ6sDqj9aoYg\">Listen on Spotify<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/podcasts.apple.com\/il\/podcast\/writers-in-tech\/id1467160757#episodeGuid=3c246a5a-1ae6-446c-8dbe-94ee394d4dd8\">Listen on Apple podcast<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Episode Summary<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>After 2 years, Stephen Curran at Intuit returns to the podcast to talk about how he and his team created a content design system (which blew my mind completely!).<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading --><!-- \/wp:heading --><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Just like in a regular design system, the idea is to fill a <a href=\"https:\/\/uxwritinghub.com\/content-design-systems\/\">content design system<\/a> with <\/span><i><span style=\"font-weight: 400;\">reusable components and patterns<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can then be used both by <a href=\"https:\/\/uxwritinghub.com\/the-rise-of-content-design\/\">content designers<\/a> and anyone else involved in product design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the best part is that it&#8217;s publicly available! Super cool, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tune in to hear Stephen talk about:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The different sections of Intuit\u2019s content design system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to break bad news to users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The difference between voice and tone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What <a href=\"https:\/\/uxwritinghub.com\/what-is-ux-writing\/\">UX writers<\/a> and content designers can do to become co-designers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changing our mindset to think beyond <a href=\"https:\/\/uxwritinghub.com\/what-is-microcopy\/\">microcopy<\/a><\/span><\/li>\n<\/ul>\n<h2>About Stephen<\/h2>\n<p><span style=\"font-weight: 400;\">Stephen Curran is a Principal Content Designer at Intuit, the fintech organization behind finance solutions like TurboTax, Quickbooks, and Mint. Intuit has been around for 40 years and has gone through many digital transformations.<\/span><\/p>\n<p><a href=\"https:\/\/course.uxwritinghub.com\/free_course\"><span style=\"font-weight: 400;\">Try our free UX writing course<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/stephen-curran-0b9773a\/\"><span style=\"font-weight: 400;\">Connect with Stephen on LinkedIn<\/span><\/a><\/p>\n<p><a href=\"https:\/\/contentdesign.intuit.com\/\"><span style=\"font-weight: 400;\">Check out Intuit\u2019s content design system<\/span><\/a><\/p>\n<p><a href=\"https:\/\/uxwritinghub.com\/content-prototyping-and-ux-research-interview-with-stephen-curran-principal-content-designer-at-intuit\/\"><span style=\"font-weight: 400;\">Listen to Stephen\u2019s first episode on Writers in Tech<\/span><\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stephen Curran, Principal UX writer at Intuit, returns to the podcast to talk about how he and his team created a content design system.<\/p>\n","protected":false},"author":1,"featured_media":12239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[60],"tags":[],"acf":{"descriptions":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content design systems with Stephen Curran | Writers in tech podcast<\/title>\n<meta name=\"description\" content=\"Stephen Curran, Principal UX writer at Intuit, returns to the podcast to talk about how he and his team created a content design system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxwritinghub.com\/building-a-content-design-system-with-stephen-curran-intuit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content design systems with Stephen Curran | Writers in tech podcast\" \/>\n<meta property=\"og:description\" content=\"Stephen Curran, Principal UX writer at Intuit, returns to the podcast to talk about how he and his team created a content design system.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxwritinghub.com\/building-a-content-design-system-with-stephen-curran-intuit\/\" \/>\n<meta property=\"og:site_name\" content=\"UX WRITING HUB\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T17:49:29+00:00\" \/>\n<meta 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