{"id":11789,"date":"2021-10-28T08:10:09","date_gmt":"2021-10-28T08:10:09","guid":{"rendered":"https:\/\/uxwritinghub.com\/?p=11789"},"modified":"2021-12-30T18:42:05","modified_gmt":"2021-12-30T18:42:05","slug":"whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus","status":"publish","type":"post","link":"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/","title":{"rendered":"Who\u2019s afraid of UX research? with Dr. Natalya Sarana @Flixbus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11789\" class=\"elementor elementor-11789\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cf1629c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cf1629c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a67b9f3\" data-id=\"6a67b9f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a333516 elementor-widget elementor-widget-html\" data-id=\"a333516\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/9b4b919b-c042-41ed-9ae3-bc8746b8f6bf?dark=false\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154ba55b elementor-widget elementor-widget-text-editor\" data-id=\"154ba55b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:html --><!-- \/wp:html --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/open.spotify.com\/episode\/62P1hOu2W7xb1AuXuSxP4D?si=3coLCqCxSyeQ6sDqj9aoYg\">Listen on Spotify<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/podcasts.apple.com\/il\/podcast\/writers-in-tech\/id1467160757#episodeGuid=3c246a5a-1ae6-446c-8dbe-94ee394d4dd8\">Listen on Apple podcast<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Episode Summary<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn\u2019t be afraid of <a href=\"https:\/\/uxwritinghub.com\/ux-research-for-beginners\/\">user research<\/a>\u2014because it makes the <a href=\"https:\/\/uxwritinghub.com\/what-is-ux-writing\/\">UX writing<\/a> or <a href=\"https:\/\/uxwritinghub.com\/the-rise-of-content-design\/\">content design<\/a> process a walk in the park.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading --><!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Hear her best tips on how to document research projects and how to share the results with stakeholders (\u201cone of the most difficult things\u201d). You\u2019ll find out what <strong>5-second tests, concept testing and cloze testing<\/strong> are, and why they can be better than A\/B testing.\u00a0<\/p>\n<p>We also talked about:<\/p>\n<ul>\n<li>The difference between academic research and UX research<\/li>\n<li>The basic formula for a research hypothesis<\/li>\n<li>How to keep track of your research impact<\/li>\n<li>Why we can\u2019t expect amazing results all the time<\/li>\n<\/ul>\n<h2>Useful links<\/h2>\n<p><a href=\"https:\/\/course.uxwritinghub.com\/free_course\">Try our free UX writing course<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/natalya-sarana\/\">Connect with Natalya on LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/www.userzoom.com\/\">Check out Userzoom.com<\/a><\/p>\n<p><a href=\"https:\/\/t.me\/uxwritinghub\">Join UX Writing Hub on Telegram<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn\u2019t be afraid of user research\u2014because it makes the UX writing or content design process a walk in the park.<\/p>\n","protected":false},"author":1,"featured_media":11796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_eb_attr":"","content-type":"","_mi_skip_tracking":false},"categories":[60],"tags":[],"acf":{"descriptions":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr Natalya Sarana about UX research | Writers in tech podcast<\/title>\n<meta name=\"description\" content=\"UX researcher, writer and mentor Dr Natalya Sarana explains how user research can make the writing process a walk in the park.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Natalya Sarana about UX research | Writers in tech podcast\" \/>\n<meta property=\"og:description\" content=\"UX researcher, writer and mentor Dr Natalya Sarana explains how user research can make the writing process a walk in the park.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/\" \/>\n<meta property=\"og:site_name\" content=\"UX WRITING HUB\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T08:10:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-30T18:42:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/10\/nicole.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yuval Keshtcher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuval Keshtcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uxwritinghub.com\/#website\",\"url\":\"https:\/\/uxwritinghub.com\/\",\"name\":\"UX WRITING HUB\",\"description\":\"Learn to write user experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uxwritinghub.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/#primaryimage\",\"url\":\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/10\/nicole.png\",\"contentUrl\":\"https:\/\/uxwritinghub.com\/wp-content\/uploads\/2021\/10\/nicole.png\",\"width\":2048,\"height\":1024},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/#webpage\",\"url\":\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/\",\"name\":\"Dr Natalya Sarana about UX research | Writers in tech podcast\",\"isPartOf\":{\"@id\":\"https:\/\/uxwritinghub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/#primaryimage\"},\"datePublished\":\"2021-10-28T08:10:09+00:00\",\"dateModified\":\"2021-12-30T18:42:05+00:00\",\"author\":{\"@id\":\"https:\/\/uxwritinghub.com\/#\/schema\/person\/3c71d45eb3a97e2e1e4d0ff52fe9aab2\"},\"description\":\"UX researcher, writer and mentor Dr Natalya Sarana explains how user research can make the writing process a walk in the park.\",\"breadcrumb\":{\"@id\":\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uxwritinghub.com\/whos-afraid-of-ux-research-with-dr-natalya-sarana-flixbus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/uxwritinghub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who\u2019s afraid of UX research? 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